Citations (51)
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Daneshwar Sharma & Rahul Meena. (2024) Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements. Journal of Marketing Communications 30:1, pages 21-48.
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Jaehoon Lee, Jooyoung Park, Jacob C. Lee, Jihoon Jhang & Jungkeun Kim. (2023) The impact of infectious disease cues on visual pattern-seeking. International Journal of Advertising 42:4, pages 740-772.
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Jing Yang, Mengtian (Montina) Jiang & Taeyoung Kim. (2023) “Authentic Warmth in These Uncertain Times”: The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses. Journal of Promotion Management 29:2, pages 259-279.
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Mengtian Jiang, Jing Yang, Eunsin Joo & Taeyoung Kim. (2022) The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads. Journal of Interactive Advertising 22:2, pages 178-186.
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Andreas Hesse, Franziska Niederle, Laura Schön & Daniela Stautz. (2021) Consumer responses to brand communications involving COVID-19. Journal of Marketing Management 37:17-18, pages 1783-1814.
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Hayeon Song, Jihyun Kim, Thao P.H. Nguyen, Kwan Min Lee & Namkee Park. (2021) Virtual reality advertising with brand experiences: the effects of media devices, virtual representation of the self, and self-presence. International Journal of Advertising 40:7, pages 1096-1114.
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Federico Mangiò, Giuseppe Pedeliento & Daniela Andreini. (2021) Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis. Journal of Advertising 50:3, pages 240-252.
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Kibum Youn. Insights Into the Effectiveness of Advertising During the Recession Caused by COVID-19. Journal of Promotion Management 0:0, pages 1-27.
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Federico Mangiò, Giuseppe Pedeliento, Daniela Andreini & Lia Zarantonello. (2023) How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook. Journal of Brand Management.
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Priyanka Garg, Rohit Raj, Vimal Kumar, Sumanjeet Singh, Saloni Pahuja & Neeraj Sehrawat. (2023) Elucidating the role of consumer decision making style on consumers’ purchase intention: The mediating role of emotional advertising using PLS-SEM. Journal of Economy and Technology 1, pages 108-118.
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Kate Jeonghee Byun, Jimi Park, Shijin Yoo & Minhee Cho. (2023) Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?. Journal of Retailing and Consumer Services 74, pages 103411.
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Melissa Fraser-Arnott. (2023) Academic library marketing in the post-COVID world. The Journal of Academic Librarianship 49:4, pages 102744.
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Fahizah Shamsuddin, Mohamad Saleeh Rahamad & Hasmah Zanuddin. (2023) CHALLENGES OF CREATIVE DEVELOPMENT BY ADVERTISING INDUSTRY PLAYERS IN MALAYSIA. Asian Journal of Applied Communication 12:1, pages 17-35.
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