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International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 1: Icoria Special Issue ; Guest editors: Sara Rosengren and Martin Eisend
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Articles

Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union

Ines Spielvogela Department of Communication, University of Vienna, Vienna, AustriaCorrespondence[email protected]
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,
Brigitte Nadererb Department of Media Communication, Ludwig-Maximilians-University Munich, Munich, GermanyView further author information
&
Jörg Matthesa Department of Communication, University of Vienna, Vienna, AustriaView further author information
Pages 5-25 | Received 23 Aug 2019, Accepted 08 Jun 2020, Published online: 22 Jun 2020

Citations (12)

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Read on this site (6)

Sophie C. Boerman, Esther Rozendaal & Eva A. van Reijmersdal. (2023) The development and testing of a pictogram signaling advertising in online videos. International Journal of Advertising 0:0, pages 1-20.
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Sophie C. Boerman, Eva A. Van Reijmersdal & Esther Rozendaal. (2023) A closer investigation of dispositional persuasion knowledge of sponsored content: Exploring determinants and clusters. Journal of Marketing Communications 0:0, pages 1-21.
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Thamaraiselvan Natarajan, Jegan Jayapal, Sinthubairavi Jegan & Nakul Gangadharan. (2023) Brand Placements: An Exemplary Integration in Reality Shows. Quarterly Review of Film and Video 40:1, pages 112-137.
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Yana R. Avramova, Nathalie Dens & Patrick De Pelsmacker. (2022) The Effects of Brand Placement Disclosures in Fiction. Journal of Advertising 51:4, pages 450-468.
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Sara Rosengren & Martin Eisend. (2021) Full disclosure: advertising is more than meets the eye. International Journal of Advertising 40:1, pages 1-4.
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Brigitte Naderer, Jörg Matthes & Simone Bintinger. (2021) It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation. International Journal of Advertising 40:1, pages 106-123.
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Articles from other publishers (6)

Ravineet Kaur, Rakesh Kumar Sharma & Apurva Bakshi. (2021) Antecedents and consequences of consumers' attitudes toward product placements: evidence from India. International Journal of Emerging Markets 18:9, pages 2698-2717.
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Aziz Muqaddam. 2023. Encyclopedia of Heroism Studies. Encyclopedia of Heroism Studies 1 5 .
Delia C. Balaban, Meda Mucundorfeanu & Brigitte Naderer. (2022) The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects. Communications 47:3, pages 395-421.
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Shuo Yang & Xianxin Zhou. (2022) An evolutionary game for governance of Internet audiovisual space. Wireless Networks.
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Ines Katrin Spielvogel. (2021) A Path Toward a More Understandable Advertising Disclosure for Children. MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung 43, pages 97-126.
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Jitendra Yadav, Madhvendra Misra & Amit Ranjan. (2021) Online Shopping Behavior during COVID-19 Pandemic: An Indian Perspective. SSRN Electronic Journal.
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