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International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 7
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Research Article

The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content

Johannes BeckertDepartment of Communication, Johannes Gutenberg University of Mainz, Mainz, GermanyCorrespondence[email protected]
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,
Thomas KochDepartment of Communication, Johannes Gutenberg University of Mainz, Mainz, GermanyView further author information
,
Benno ViererblDepartment of Communication, Johannes Gutenberg University of Mainz, Mainz, GermanyView further author information
&
Charlotte Schulz-KnappeDepartment of Communication, Johannes Gutenberg University of Mainz, Mainz, GermanyView further author information
Pages 1160-1186 | Received 10 Jun 2020, Accepted 30 Nov 2020, Published online: 28 Dec 2020

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Susan Myers, Sandipan Sen, Holly Syrdal & Parker Woodroof. (2024) The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing. Journal of Marketing Theory and Practice 32:1, pages 43-60.
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Eva A. Van Reijmersdal, Eline Brussee, Nathaniel Evans & Bartosz W. Wojdynski. (2023) Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms. Journal of Interactive Advertising 23:2, pages 85-97.
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Nathalie Dens & Karolien Poels. (2023) The rise, growth, and future of branded content in the digital media landscape. International Journal of Advertising 42:1, pages 141-150.
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Nils S. Borchers, Jens Hagelstein & Johannes Beckert. (2022) Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective. International Journal of Advertising 41:6, pages 974-996.
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Yana R. Avramova, Nathalie Dens & Patrick De Pelsmacker. (2022) The Effects of Brand Placement Disclosures in Fiction. Journal of Advertising 51:4, pages 450-468.
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Brigitte Naderer, Jörg Matthes & Stephanie Schäfer. (2021) Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer. International Journal of Advertising 40:5, pages 686-707.
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Articles from other publishers (14)

Jikai Zhu, Pengyu Li & Jingbo Shao. (2024) A study of the mechanism of the types of emotions in retailers' review request text on consumers' reviewing intention. Asia Pacific Journal of Marketing and Logistics.
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Johannes Beckert & Thomas Koch. 2024. Strategische Wahrheiten. Strategische Wahrheiten 179 203 .
Juliette Passebois Ducros, Florence Euzéby & Sarah Machat. (2023) The effects of Instagram disclosure on consumer reactions to sponsored posts: The moderating impact of social media influencers’ perceived popularity. Recherche et Applications en Marketing (English Edition) 38:4, pages 2-34.
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Juliette Passebois Ducros, Florence Euzéby & Sarah Machat. (2023) Effets de la divulgation des partenariats publicitaires sur Instagram sur les réactions des consommateurs : rôle modérateur de la popularité perçue de la source. Recherche et Applications en Marketing (French Edition) 38:4, pages 3-39.
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Stefanie Kaup. (2023) Die Auswirkung des Persuasionswissens auf die Glaubwürdigkeit von Präventionsbotschaften in Instagram-Video-Storys. MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, pages 303-331.
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Johannes Beckert. (2022) A threat to journalism? How journalists and advertising sales managers in news organizations perceive and cope with native advertising. Journalism 24:8, pages 1733-1751.
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Thomas Koch, Nora Denner, Melina Crispin & Trees Hohagen. (2023) Funny but not Credible? Why Using (Many) Emojis Decreases Message Credibility and Source Trustworthiness. Social Media + Society 9:3.
Crossref
Hsuan-Hsuan Ku & Yun-Hsuan Hsu. (2023) Using affixed labels in persuasion: perceived product newness as a mediator. European Journal of Marketing 57:8, pages 2142-2172.
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Pablo Jost, Simon Kruschinski, Michael Sülflow, Jörg Haßler & Marcus Maurer. (2022) Invisible transparency: How different types of ad disclaimers on Facebook affect whether and how digital political advertising is perceived. Policy & Internet 15:2, pages 204-222.
Crossref
Tom Dobber, Sanne Kruikemeier, Natali Helberger & Ellen Goodman. (2023) Shielding citizens? Understanding the impact of political advertisement transparency information. New Media & Society, pages 146144482311576.
Crossref
Benno Viererbl. 2023. Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation. Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation 95 112 .
Sabine Einwiller & Christopher Ruppel. 2023. Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation. Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation 23 53 .
Thomas Koch, Johannes Beckert, Benno Viererbl & Nora Denner. 2023. Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation. Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation 1 20 .
Jens Woelke. 2022. Schlüsselwerke der Werbeforschung. Schlüsselwerke der Werbeforschung 211 223 .

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