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International Journal of Advertising
The Review of Marketing Communications
Volume 41, 2022 - Issue 7
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Articles

Female power portrayals in advertising

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Pages 1181-1208 | Received 14 Apr 2020, Accepted 21 Oct 2021, Published online: 29 Dec 2021

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (7)

Rutendo Mpariwa & Payidamoyo Nyoka. (2024) Creativity or Objectification Women? Readings of Selected Mambo’s Chicken Adverts. Howard Journal of Communications 35:2, pages 138-165.
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Tingting Yang, Chen Lou & Edson C. Tandoc$suffix/text()$suffix/text(). (2023) Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women. International Journal of Advertising 42:8, pages 1315-1351.
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Charles R. Taylor. (2023) Digging deeper on diversity and inclusion in Advertising research: a call to action. International Journal of Advertising 42:4, pages 639-640.
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Charles R. Taylor. (2023) Editorial: New Thoughts on Advertising’s Impact on Consumer Prices. International Journal of Advertising 42:2, pages 261-262.
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Anna Islentyeva, Elisabeth Zimmermann, Nadia Schützinger & Andrea Platzer. (2023) ‘Real men score’: masculinity in contemporary advertising discourse. Critical Discourse Studies 0:0, pages 1-24.
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Martin Eisend, Adrienne F. Muldrow & Sara Rosengren. (2023) Diversity and inclusion in advertising research. International Journal of Advertising 42:1, pages 52-59.
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Anna Christine Buckley, Natalia Yannopoulou, Matthew Gorton & Sherly Lie. Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages. Journal of Current Issues & Research in Advertising 0:0, pages 1-14.
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Articles from other publishers (2)

Eiman Medhat Negm. (2023) Femvertising social marketing: a focus on perceived authenticity and perceived congruence of the advertising and consumers' attitudes toward female portrayal. Journal of Humanities and Applied Social Sciences 5:5, pages 435-449.
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Ionela Mițuko Vlad, Ana Cornelia Butcaru, Gina Fîntîneru, Liliana Bădulescu, Florin Stănică & Elena Toma. (2022) Mapping the Preferences of Apple Consumption in Romania. Horticulturae 9:1, pages 35.
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