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International Journal of Advertising
The Review of Marketing Communications
Volume 41, 2022 - Issue 7
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Articles

Female power portrayals in advertising

Melika Kordrostamia Marketing, California State University, San Bernardino, CA, USACorrespondence[email protected]
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Russell N. Laczniakb Marketing, Iowa State University, Ames, IA, USAView further author information
Pages 1181-1208 | Received 14 Apr 2020, Accepted 21 Oct 2021, Published online: 29 Dec 2021

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