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Articles

Researching consumers in multicultural societies: Emerging methodological issuesFootnote*

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Pages 1143-1160 | Published online: 06 Oct 2010

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Catherine Demangeot & Kizhekepat Sankaran. (2012) Cultural pluralism: Uncovering consumption patterns in a multicultural environment. Journal of Marketing Management 28:7-8, pages 760-783.
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