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Journal of Marketing Management Volume 28, 2012 - Issue 11-12
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Articles

Extending the theory of metaphor in marketing: The case of the art gallery

Ruth Rentschler Deakin University, Melbourne, AustraliaCorrespondence[email protected]
,
Uma Jogulu Deakin University, Melbourne, Australia
,
Anne Kershaw Deakin University, Melbourne, Australia
&
Angela Osborne Deakin University, Melbourne, Australia
Pages 1464-1485 | Published online: 11 Oct 2012

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Read on this site (2)

Chloe Preece & Finola Kerrigan. (2015) Multi-stakeholder brand narratives: an analysis of the construction of artistic brands. Journal of Marketing Management 31:11-12, pages 1207-1230.
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Steve Oakes, Noel Dennis & Helen Oakes. (2013) Web-based forums and metaphysical branding. Journal of Marketing Management 29:5-6, pages 607-624.
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Frédéric Ponsignon & Maud Derbaix. (2020) The impact of interactive technologies on the social experience: An empirical study in a cultural tourism context. Tourism Management Perspectives 35, pages 100723.
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Eimi Tagore-Erwin. (2018) Contemporary Japanese art: between globalization and localization. Arts and the Market 8:2, pages 137-151.
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Georgios Patsiaouras, Anastasia Veneti & William Green. (2017) Marketing, art and voices of dissent. Marketing Theory 18:1, pages 75-100.
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Sarah Quinton & Lyndon Simkin. (2017) The Digital Journey: Reflected Learnings and Emerging Challenges. International Journal of Management Reviews 19:4, pages 455-472.
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Aaron Tham. (2016) When Harry met Sally: different approaches towards Uber and AirBnB—an Australian and Singapore perspective. Information Technology & Tourism 16:4, pages 393-412.
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