1,114
Views
7
CrossRef citations to date
0
Altmetric
Articles

Extending the theory of metaphor in marketing: The case of the art gallery

, , &
Pages 1464-1485 | Published online: 11 Oct 2012

References

  • Aaker , A.J. 1997 . Dimensions of brand personality . Journal of Marketing Research , 34 ( 3 ) : 347 – 356 .
  • Ames , M.M. 2005 . Museology Interrupted . Museum , 57 ( 3 ) : 44 – 50 .
  • Anker , K.E. 2008 . Exploring the intelligent art installation as a space fore expansion of the conscious mind . Technoeteic Arts: A Journal of Speculative Research , 6 ( 3 ) : 251 – 258 .
  • Bauer . 2001 . Morphological Productivity , Cambridge : Cambridge University Press .
  • Bennett , T. 1995 . The birth of the museum: History, theory, politics , London : Routledge .
  • Boddington , J. 1981 . Horizons and beyond exhibition. National Gallery of Victoria Melbourne , , Australia
  • Bourdieu , P. 1984 . Distinction: A social critique of the judgement of taste , Edited by: Nice , R. Cambridge , MA : Harvard University Press .
  • Bourgeon-Renault , D. , Urbain , C. , Petr , C. , Marine Le , G.-E. and Gombault , A. 2006 . An experiential approach to the consumption value of arts and culture: The case of museums and monuments . International Journal of Arts Management , 9 ( 1 ) : 35 – 47 . 76
  • Bourke , G. 1975 . Exhibition catalogues from January 1975–December 1975, performances, documents, film, video catalogue. National Gallery of Victoria Melbourne , , Australia
  • Brahnam , J.R. 1994 . Sacrality and Aura in the museum: Mute objects and articulate space . The Journal of the Walters Art Gallery , : 33
  • Bunbury , A. 2005 . “ Albrecht durer master of the renaissance ” . In National Gallery of Victoria Melbourne , , Australia
  • Chen , Y. 2009 . Possession and access: Consumer desires and value perceptions regarding contemporary art collection and exhibit visits . Journal of Consumer Research , 35 ( 6 ) : 925 – 940 .
  • Clark , K. 1981 . The idea of a great gallery. National Gallery of Victoria Melbourne , , Australia
  • Committee of Inquiry on Museums and National Collections . 1975 . Report of the Committee of Inquiry on Museums and National Collections including the Report of the Planning Committee on the Gallery of Aboriginal Australia (‘The Piggott Report’) Canberra , , Australia
  • Cornelissen , J. and Harris , P. 2001 . The corporate identity metaphor: Perspectives, problems and prospects . Journal of Marketing Management , 17 : 49 – 71 .
  • Cross , T. 1992 . Exhibition catalogues 1992. Neophytes. National Gallery of Victoria Melbourne , , Australia
  • Dean , S. 1971 . Rhinocervs durer and his time. National Gallery of Victoria Melbourne , , Australia
  • Denzin , N.K. 1989 . Interpretive interactionism , Newbury Park , CA : Sage .
  • D'Harnoncourt , A. , DiMaggio , P. , Perry , M. and Wood , J. 1991 . “ The museum and the public ” . In The economics of art museums , Edited by: Feldstein , M. 35 – 60 . Chicago : University of Chicago Press .
  • Duncan , C. 1995 . Civilizing rituals: Inside public art museums , London : Routledge .
  • Eisenhardt , K.M. 1989 . Building theories from case study research . Academy of Management Review , 14 ( 4 ) : 532 – 550 .
  • Eisenhardt , K.M. and Graebner , M.E. 2007 . Theory building from cases: Opportunties and challenges . Academy of Management Journal , 50 ( 1 ) : 25 – 32 .
  • Falk , J.H. 2006 . An identity-centred approach to understanding museum learning . Curator , 49 : 151 – 166 .
  • Fillis , I. 2000 . Being creative at the marketing/entrepreneurship interface: Lessons from the art industry . Journal of Research in Marketing and Entrepreneurship , 2 ( 2 ) : 125 – 137 .
  • Gaitatzis , E. 1997 . Exhibition catalogues 1992. Neophytes retrospective. National Gallery of Victoria Melbourne , , Australia
  • Gioia , D.A. , Schultz , M. and Corley , K.G. 2002a . On celebrating the organizational identity metaphor: A rejoinder to Cornelissen . British Journal of Management , 13 ( 4 ) : 269 – 275 .
  • Gioia , D.A. , Schultz , M. and Corley , K.G. 2002b . Metaphorical shadow boxing: A response to Cornelissen's reply to our rejoinder . British Journal of Management , 13 ( 4 ) : 281
  • Golden-Biddle , K. and Locke , K. 2007 . Composing qualitative research , Thousand Oaks , CA : Sage .
  • Griffin , D. 1987 . Managing in the museum organisation I: Leadership and communication . International Journal of Museum Management and Curatorship , 6 : 387 – 398 .
  • Hancocks , A. 1988 . Art museums in contemporary society . Curator , 31 ( 4 ) : 257 – 266 .
  • Herman , R. 2003 . An exercise in early modern branding . Journal of Marketing Management , 19 : 709 – 727 .
  • Holbrook , M.B. 1999 . Consumer value: A framework for analysis and research , London : Routledge .
  • Hooper-Greenhill , E. 1997 . Museums and the shaping of knowledge , London : Routledge .
  • Hunt , S.D. and Menon , A. 1995 . Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy . Journal of Business Research , 33 ( 2 ) : 81 – 90 .
  • Inkson , K. 2007 . Understanding careers: The metaphors of working lives , Thousand Oaks , CA : Sage Publications .
  • Kotler , P. and Scheff , J. 1997 . Standing room only: Strategies for marketing the performing arts , Boston : Harvard Business School Press .
  • Krippendorf , K. 1980 . Content analysis: An introduction to its methodology , Beverly Hills : Sage .
  • Lakoff , G. and Johnson , M. 1980 . Metaphors we live by , Chicago : University of Chicago Press .
  • Latham , K.F. 2007 . The poetry of the museum: A holistic model of numinous museum experiences . Museum Management and Curatorship , 22 ( 3 ) : 247 – 263 .
  • Lee , S. 1972 . The art museum as a wilderness area . Museum News , 51 ( 2 ) : 11 – 12 .
  • Lindsay , D. 1966 . The leafy tree my family , Melbourne , , Australia : F.W. Cheshire .
  • Lorente , J.P. 1998 . Cathedrals of urban modernity: The first museums of contemporary art, 1800–1930 , Aldershot , , England : Ashgate .
  • Mason , R. 2005 . “ Museums, galleries and heritage: Sites of meaning-making and communication ” . In Heritage, museums and galleries: An introductory reader , Edited by: Corsane , G. 200 – 214 . London : Routledge .
  • McCaughey , P. 2003 . The bright shapes and the true names: A memoir , Melbourne , , Australia : Text Publishing .
  • McQuade , W. 1974 . Management problems enter the picture at art museums . Fortune , July : 100 – 103 .
  • Mintzberg , H. 1979 . An emerging strategy of ‘direct’ research . Administrative Science Quarterly , 24 : 580 – 589 .
  • Missingham , H. 1973 . They kill you in the end , Sydney , , Australia : Angus & Robertson .
  • Morgan , G. and Smircich , L. 1980 . The case for qualitative research . Academy of Management Review , 5 ( 4 ) : 491 – 500 .
  • National Gallery of Victoria . 1945–1955 . Annual reports 1945/46 to 1955/5 , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1956a . Annual report 1955–56 , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1956b . Exhibition of modern art 1956 , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1956c . Italian art of the 20th century , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1962 . Four arts in Australia , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1966a . Chagal , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1966b . Conder , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1966c . Emilio Greco , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1966d . Frater , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1966e . Nolan , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1966f . Rodin , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1969 . Marcel Duchamp , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1970 . Air: A Philip Morris exhibition , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1973 . John Constable exhibition , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1978a . The sensuous line , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1978b . The spirit and the subconscious Georgiana Houghton and Roy Opie , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1979a . Freedom from prejudice. An introduction to the Australian collection of the National Gallery of Victoria , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1979b . Illusions and reality , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1980 . Inside out , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1981a . The jaguar and the feathered serpent: Pre-Hispanic art of Mexico and Guatemala , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1981b . Max Klinger: Love, death and the beyond , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1992a . The hidden imagination , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1992b . Innovation and invention in everyday life , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 1992c . Off the wall , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 2002 . Twister: The celebrated indigenous and exotic in fashion , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 2004a . Akira Isogawa , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 2004b . Living together is easy , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 2004c . Xin Nian contemporary Chinese Australian art , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 2007a . Katie Pye: Clothes for modern lovers , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 2007b . Super bodies heroic fashion from the 1980s , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 2008 . Annual Report Melbourne: Australia National Gallery of Victoria
  • National Gallery of Victoria . 2010a . Love, loss and intimacy , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 2010b . Mari Funaki: Objects , Melbourne , , Australia : National Gallery of Victoria .
  • National Gallery of Victoria . 2010c . NGV 09/10 annual report , Melbourne , , Australia : National Gallery of Victoria .
  • Newman , A. and McLean , F. 2006 . The impact of museums upon identity . International Journal of Heritage Studies , 12 ( 1 ) : 49 – 68 .
  • O'Malley , L. , Patterson , M. and Kelly-Holmes , H. 2008 . Death of a metaphor: Reviewing the ‘marketing as relationships’ frame . Marketing Theory , 8 ( 2 ) : 167 – 187 .
  • O'Neill , M. 2002 . “ The good enough visitor ” . In Museums, society, inequality , Edited by: Sandell , R. 24 – 40 . London : Routledge .
  • Ortony , A. 1993 . Metaphor and thought , 2nd , Cambridge , , England : Cambridge University Press .
  • Rice , D. 2003 . “ Museums: Theory, practice and illusion ” . In Art and its publics: Museum studies at the millennium , Edited by: McClellan , A. 77 – 96 . Malden , MA : Blackwell .
  • Ripley , D. 1970 . The sacred grove: Essays on museums , London : Victor Gollancz .
  • Sandell , R. 1998 . Museums as agents of social inclusion . Museum Management and Curatorship , 17 ( 4 ) : 401 – 418 .
  • Saunders , H. 1984 . L. Bernard Hall and the National Gallery of Victoria: ‘Conflict and change’. Unpublished master's thesis , Melbourne : University of Melbourne .
  • Schroeder , J. 2005 . The artist and the brand . European Journal of Marketing , 39 ( 11 ) : 1291 – 1305 .
  • Shestack , A. 1978 . The director: Scholar and businessman, educator and lobbyist . Museum News , 57 ( 2 ) : 27 – 91 .
  • Simpson , T.K. 1998 . “ Abode of the modern muse: The science museum ” . In Great ideas today , Edited by: van Doren , J. 1 – 66 . Chicago : Encyclopaedia Brittannica .
  • Spalding , J. 2002 . The poetic museum: Reviving historic collections , Munich : Prestel .
  • The Age Art Critic . April 9 1995 . Daryl Lindsay: His achievements as Art Director , April 9 , The Age .
  • Tolliver , D.E. and Tisdell , E.J. 2006 . Engaging spirituality in the transformative higher education classroom . New Directions for Adult and Continuing Education , 109 : 37 – 47 .
  • Tuominen , P. 2007 . Emerging metaphors in brand management: Towards a relational approach . Journal of Communication Management , 11 ( 2 ) : 182 – 191 .
  • Weil , S.E. 1990 . Rethinking the museum and other meditations , Washington , DC : Smithsonian Institution Press .
  • Whitehead , C. 2005 . “ Visting with suspicion ” . In Heritage, museum and galleries: An introductory reader , Edited by: Corsane , G. 89 – 101 . London : Routledge .
  • Witcomb , A. 2003 . Re-imaging the museum: Beyond the mausoleum , London : Routledge .
  • Yin , R.K. 2009 . Case study research: Design and methods , 4th , Los Angeles : Sage .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.