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Journal of Marketing Management Volume 29, 2013 - Issue 5-6: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave
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Original Articles

Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour

Arne Floh Surrey Business School, UKCorrespondence[email protected]
,
Monika Koller Department of Strategic Management, Marketing and Tourism, University of Innsbruck, Austria
&
Alexander Zauner WU Vienna (Vienna University of Economics and Business), Austria
Pages 646-670 | Published online: 09 Apr 2013

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Indu Ranga, Ranbir Singh & Bindu Ranga. (2023) Which User-Generated Content is Considered Useful by Tourists? An Investigation Into the Role of Information Types Shared in Online Discourse in Online Travel Communities. International Journal of Human–Computer Interaction 39:15, pages 3114-3126.
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Imam Syafganti & Michel Walrave. (2022) Assessing the Effects of Valence and Reviewers’ Expertise on Consumers’ Intention to Book and Recommend a Hotel. International Journal of Hospitality & Tourism Administration 23:5, pages 904-923.
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Ulf Norinder & Petra Norinder. (2022) Predicting Amazon customer reviews with deep confidence using deep learning and conformal prediction. Journal of Management Analytics 9:1, pages 1-16.
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Rashed Alhaimer. (2022) Fluctuating Attitudes and Behaviors of Customers toward Online Shopping in Times of Emergency: The Case of Kuwait during the COVID-19 Pandemic. Journal of Internet Commerce 21:1, pages 26-50.
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Ismail Karabas, Ioannis Kareklas, T.J. Weber & Darrel D. Muehling. (2021) The impact of review valence and awareness of deceptive practices on consumers’ responses to online product ratings and reviews. Journal of Marketing Communications 27:7, pages 685-715.
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Ivan Ventre & Diana Kolbe. (2020) The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective. Journal of International Consumer Marketing 32:4, pages 287-299.
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Sreejesh S, Anusree M.R & Abhilash Ponnam. (2019) Can online service recovery interventions benignly alter customers’ negative review evaluations? Evidence from the hotel industry. Journal of Hospitality Marketing & Management 28:6, pages 711-742.
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Xi Hu, Xiayu Chen & Robert M. Davison. (2019) Social Support, Source Credibility, Social Influence, and Impulsive Purchase Behavior in Social Commerce. International Journal of Electronic Commerce 23:3, pages 297-327.
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Shu-Chuan Chu, Che-Hui Lien & Yang Cao. (2019) Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM. International Journal of Advertising 38:1, pages 26-49.
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Nien-Te Kuo, Yi-Sung Cheng, Kuo-Chien Chang & Li-Yueh (Lily) Chuang. (2018) The Asymmetric Effect of Tour Guide Service Quality on Tourist Satisfaction. Journal of Quality Assurance in Hospitality & Tourism 19:4, pages 521-542.
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Uttam Chakraborty & Savita Bhat. (2018) The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior. Journal of Promotion Management 24:1, pages 57-82.
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Tho Huu-Hoang Nguyen, Michal Pilík & Nhat Tan Pham. Firms’ green knowledge sharing and tourists’ green electronic word-of-mouth intention: a two-wave time-lagged study of moderated mediation model. Journal of Sustainable Tourism 0:0, pages 1-20.
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Gautier Lombard, Jean-Luc Herrmann & Mathieu Kacha. (2023) Avis de consommateur en ligne : essai de clarification et proposition d’une définition. Projectics / Proyéctica / Projectique n°34:1, pages 25-54.
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Subhajit Bhattacharya. (2023) Hows and Whys That Lead to Online Brand Engagement. International Journal of Asian Business and Information Management 14:1, pages 1-21.
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Dan Ke, Heci Zhang, Ning Yu & Yanbin Tu. (2019) Who will stay with the brand after posting non-5/5 rating of purchase? An empirical study of online consumer repurchase behavior. Information Systems and e-Business Management 19:2, pages 405-437.
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JiHyo Moon, Yunseon Choe & HakJun Song. (2021) Determinants of Consumers’ Online/Offline Shopping Behaviours during the COVID-19 Pandemic. International Journal of Environmental Research and Public Health 18:4, pages 1593.
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