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Journal of Marketing Management Volume 29, 2013 - Issue 5-6: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave
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Original Articles

Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms

Julia Wolny University of Southampton, UKCorrespondence[email protected]
&
Claudia Mueller University of the Arts London, UK
Pages 562-583 | Published online: 20 May 2013

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