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Journal of Marketing Management Volume 31, 2015 - Issue 1-2: Exploring the Performativity of Marketing: Theories, Practices and Devices
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Articles

The performativity of sustainability: making a conduit a marketing device

John FinchAdam Smith Business School, University of Glasgow, UKCorrespondence[email protected]
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Conor HoranSchool of Marketing, Dublin Institute of Technology, IrelandView further author information
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Emma ReidDepartment of Marketing, University of Strathclyde Business School, UKView further author information
Pages 167-192 | Published online: 14 Nov 2014

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Ronan Le Velly, Frédéric Goulet & Dominique Vinck. (2021) Allowing for detachment processes in market innovation. The case of short food supply chains. Consumption Markets & Culture 24:4, pages 313-328.
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Nicole Gross & Mikko Laamanen. (2018) ‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work. Journal of Marketing Management 34:13-14, pages 1172-1195.
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Gillian C. Hopkinson. (2017) Making a market for male dairy calves: alternative and mainstream relationality. Journal of Marketing Management 33:7-8, pages 556-579.
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Katy Mason, Hans Kjellberg & Johan Hagberg. (2015) Exploring the performativity of marketing: theories, practices and devices. Journal of Marketing Management 31:1-2, pages 1-15.
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Articles from other publishers (9)

Sommer Kapitan, Joya A. Kemper, Jessica Vredenburg & Amanda Spry. (2022) Strategic B2B brand activism: Building conscientious purpose for social impact. Industrial Marketing Management 107, pages 14-28.
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Koray Caliskan & Matt Wade. (2022) DARN (Part 2): An Evidence-Based Research and Prototyping Method for Strategic Design. She Ji: The Journal of Design, Economics, and Innovation 8:3, pages 319-335.
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Ronny Behrens, Natasha Zhang Foutz, Michael Franklin, Jannis Funk, Fernanda Gutierrez-Navratil, Julian Hofmann & Ulrike Leibfried. (2020) Leveraging analytics to produce compelling and profitable film content. Journal of Cultural Economics 45:2, pages 171-211.
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Anette Hallin, Tina Karrbom‐Gustavsson & Peter Dobers. (2021) Transition towards and of sustainability—Understanding sustainability as performative. Business Strategy and the Environment 30:4, pages 1948-1957.
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Tyrone T. Lin & Tsai-Ling Liu. (2021) An Optimal Compensation Agency Model for Sustainability under the Risk Aversion Utility Perspective. Journal of Risk and Financial Management 14:3, pages 106.
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Ingrid Stigzelius. 2021. Sustainable Consumption and Production, Volume II. Sustainable Consumption and Production, Volume II 121 148 .
Thomas Beauvisage & Kevin Mellet. (2019) Mobile consumers and the retail industry: the resistible advent of a new marketing scene. Journal of Cultural Economy 13:1, pages 25-41.
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Sommer Kapitan, Ann-Marie Kennedy & Nicole Berth. (2019) Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning. Industrial Marketing Management 76, pages 84-97.
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Katy Mason, Martin Friesl & Chris J. Ford. (2017) Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector. Industrial Marketing Management 67, pages 52-69.
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