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Brand transformation: a performative approach to brand regeneration

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Amit Shankar, Aman Kumar, Abhishek Behl, Vijay Pereira & Pawan Budhwar. (2024) You or an imposter? How to protect brand identity in a business-to-business context?. Industrial Marketing Management 116, pages 93-105.
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Michael Kleinaltenkamp, Moritz J Kleinaltenkamp & Ingo O Karpen. (2023) Resource entanglement and indeterminacy: Advancing the service-dominant logic through the philosophy of Karen Barad. Marketing Theory.
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Anette Hallin, Tina Karrbom‐Gustavsson & Peter Dobers. (2021) Transition towards and of sustainability—Understanding sustainability as performative. Business Strategy and the Environment 30:4, pages 1948-1957.
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Elina Koivisto & Pekka Mattila. (2020) Extending the luxury experience to social media – User-Generated Content co-creation in a branded event. Journal of Business Research 117, pages 570-578.
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Lucia Crevani. (2019) Organizational presence and place: Sociomaterial place work in the Swedish outdoor industry. Management Learning 50:4, pages 389-408.
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Andrea Lucarelli & Massimo Giovanardi. (2019) Investigating Relational Ontologies in Macromarketing: Toward a Relational Approach and Research Agenda. Journal of Macromarketing 39:1, pages 88-102.
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Bernard Cova & Bernard Paranque. (2018) Tensions between Value Capture and Value Slippage: The Case of Brand Communities. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 36:1, pages 35-46.
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Andrea Lucarelli. (2018) Co-branding public place brands: towards an alternative approach to place branding. Place Branding and Public Diplomacy 14:4, pages 260-271.
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Kong Cheen Lau & Luke Lim. (2018) Transformational branding for B2B business: protective packaging company. Asia Pacific Journal of Marketing and Logistics 30:2, pages 517-530.
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Yu-Min Joo & Bokyong Seo. (2017) Transformative city branding for policy change: The case of Seoul’s participatory branding. Environment and Planning C: Politics and Space 36:2, pages 239-257.
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Lucia Crevani & Anette Hallin. (2017) Performative narcissism: When organizations are made successful, admirable, and unique through narcissistic work. Management Learning 48:4, pages 431-452.
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Chiara Rabbiosi. (2016) Place branding performances in tourist local food shops. Annals of Tourism Research 60, pages 154-168.
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Bernard Cova & Bernard Paranque. (2016) Value slippage in brand transformation: a conceptualization. Journal of Product & Brand Management 25:1, pages 3-10.
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Andrea Lucarelli & Massimo Giovanardi. (2014) The political nature of brand governance: a discourse analysis approach to a regional brand building process. Journal of Public Affairs 16:1, pages 16-27.
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Turki Shoaib & Ramin Keivani. (2015) Branding the new city: exploring place branding in Saudi Arabia. Journal of Place Management and Development 8:3, pages 254-265.
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