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Journal of Marketing Management Volume 32, 2016 - Issue 5-6: Customer Engagement
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Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?

Shuai YangSchool of Business and Management, Donghua University, Shanghai, ChinaView further author information
,
Shan LinCollege of Business, Lewis University, Romeoville, IL, USACorrespondence[email protected]
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,
Jeffrey R. CarlsonRobins School of Business, University of Richmond, Richmond, VA, USAView further author information
&
William T. Ross Jr.School of Business, University of Connecticut, Storrs, CT, USAView further author information
Pages 526-557 | Received 20 Jun 2015, Accepted 15 Dec 2015, Published online: 23 Feb 2016

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Eunseon (Penny) Kwon, Tae Rang Choi & Liang Ma. (2024) Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram. Journal of Current Issues & Research in Advertising 45:1, pages 1-21.
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Anita Goyal & Pranay Verma. (2024) The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention. Journal of Strategic Marketing 32:1, pages 65-79.
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En-Yi Chou & Cheng-Yu Lin. (2023) Building a social media community around your brand: the moderating role of firm engagement tactics. Journal of Marketing Management 39:7-8, pages 702-734.
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Md. Hafez. (2023) The Nexus Between Social Media Marketing Efforts and Overall Brand Equity in the Banking Sector in Bangladesh: Testing a Moderated Mediation Model. Journal of Internet Commerce 22:2, pages 293-320.
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Xiaofan Wei, Huan Chen, Artemio Ramirez, Yongwoog Jeon & Yao Sun. (2022) Influencers As Endorsers and Followers As Consumers: Exploring the Role of Parasocial Relationship, Congruence, and Followers’ Identifications on Consumer–Brand Engagement. Journal of Interactive Advertising 22:3, pages 269-288.
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Duygu Akdevelioglu, Sean Hansen & Alladi Venkatesh. (2022) Wearable technologies, brand community and the growth of a transhumanist vision. Journal of Marketing Management 38:5-6, pages 569-604.
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Matthew Pittman & Kim Sheehan. (2021) Brand Authenticity and Strategic Response to Crises: Symbolic Effects of Donation Type on Purchase Intent and Digital Engagement. Journal of Current Issues & Research in Advertising 42:3, pages 215-235.
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Youssef Chetioui, Irfan Butt & Hind Lebdaoui. (2021) Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market . Journal of Global Marketing 34:3, pages 220-237.
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Eleni Michopoulou, Idrees Al-Qasmi & Claudia Melpignano. (2021) Co-creating Value in Desert Tourism Experiences. Tourism Planning & Development 18:2, pages 245-265.
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Marcelo Vinhal Nepomuceno, Luca M. Visconti & Tolga Cenesizoglu. (2020) A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities. Journal of Marketing Management 36:17-18, pages 1762-1804.
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Vikas Kumar. (2020) Building Customer-Brand Relationships through Customer Brand Engagement. Journal of Promotion Management 26:7, pages 986-1012.
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Zhi Yang, Yueyan Wu, Chongyu Lu & Yangjun Tu. (2020) Effects of paid search advertising on product sales: a Chinese semantic perspective. Journal of Marketing Management 36:15-16, pages 1481-1504.
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Melanie Wiese & Husain Salilul Akareem. (2020) Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context. Journal of Marketing Management 36:5-6, pages 420-455.
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Keith A. Quesenberry & Michael K. Coolsen. (2019) What Makes Facebook Brand Posts Engaging? A Content Analysis of Facebook Brand Post Text That Increases Shares, Likes, and Comments to Influence Organic Viral Reach. Journal of Current Issues & Research in Advertising 40:3, pages 229-244.
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Dean Creevey, Etain Kidney & Glenn Mehta. (2019) From dreaming to believing: a review of consumer engagement behaviours with brands’ social media content across the holiday travel process. Journal of Travel & Tourism Marketing 36:6, pages 679-691.
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Ethel Claffey & Mairead Brady. (2019) An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities. Journal of Marketing Management 35:11-12, pages 1047-1079.
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Jeandri Robertson, Sarah Lord Ferguson, Theresa Eriksson & Anna Näppä. (2019) The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media. Journal of Business-to-Business Marketing 26:2, pages 109-124.
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Anupama Vohra & Neha Bhardwaj. (2019) From active participation to engagement in online communities: Analysing the mediating role of trust and commitment. Journal of Marketing Communications 25:1, pages 89-114.
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Amélia Carvalho & Teresa Fernandes. (2018) UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS. Journal of Marketing Theory and Practice 26:1-2, pages 23-37.
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Michael J. Valos, Vanya Louise Maplestone, Michael Jay Polonsky & Mike Ewing. (2017) Integrating social media within an integrated marketing communication decision-making framework. Journal of Marketing Management 33:17-18, pages 1522-1558.
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Imran Khan & Han Dongping. (2017) Variations in the diffusion of social media content across different cultures: A communicative ecology perspective. Journal of Global Information Technology Management 20:3, pages 156-170.
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Laurence Dessart. (2017) Social media engagement: a model of antecedents and relational outcomes. Journal of Marketing Management 33:5-6, pages 375-399.
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Linda D. Hollebeek, Jodie Conduit, Jill Sweeney, Geoffrey Soutar, Ingo O. Karpen, Wade Jarvis & Tom Chen. (2016) Epilogue to the Special Issue and reflections on the future of engagement research. Journal of Marketing Management 32:5-6, pages 586-594.
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