Citations (204)
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Lin Liu, Yang Li, Hefu Liu & Zhengzhi Guan. (2024) Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective. Journal of Marketing Management 40:1-2, pages 151-182.
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Abderahman Rejeb, Karim Rejeb & Horst Treiblmaier. (2023) How augmented reality impacts retail marketing: a state-of-the-art review from a consumer perspective. Journal of Strategic Marketing 31:3, pages 718-748.
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Wan-Hsiu Sunny Tsai, Shiyun Chloe Tian, Ching-Hua Chuan & Cong Li. (2020) Inspection or Play? A Study of How Augmented Reality Technology Can Be Utilized in Advertising. Journal of Interactive Advertising 20:3, pages 244-257.
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Ko de Ruyter, Jonas Heller, Tim Hilken, Matthew Chylinski, Debbie I. Keeling & Dominik Mahr. (2020) Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising. Journal of Advertising 49:2, pages 109-124.
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Hanna Lee & Yingjiao Xu. (2020) Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience. International Journal of Fashion Design, Technology and Education 13:1, pages 1-10.
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Tomasz Grzegorczyk, Rafal Sliwinski & Joanna Kaczmarek. (2019) Attractiveness of augmented reality to consumers. Technology Analysis & Strategic Management 31:11, pages 1257-1269.
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Ana Javornik, Efstathia Kostopoulou, Yvonne Rogers, Ava Fatah gen Schieck, Petros Koutsolampros, Ana Maria Moutinho & Simon Julier. (2019) An experimental study on the role of augmented reality content type in an outdoor site exploration. Behaviour & Information Technology 38:1, pages 9-27.
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Pedro Quelhas Brito & Jasmina Stoyanova. (2018) Marker versus Markerless Augmented Reality. Which Has More Impact on Users?. International Journal of Human–Computer Interaction 34:9, pages 819-833.
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Satu Elisa Schaeffer, Sara Elena Garza, Juan Carlos Espinosa, Sandra Cecilia Urbina, Petteri Nurmi & Laura Cruz-Reyes. (2018) A framework for informing consumers on the ecological impact of products at point of sale. Behaviour & Information Technology 37:6, pages 607-621.
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Jungeun Park & Hyunsoo Lee. Relationship between Brand Experience, Local Presence, Flow, and Brand Attitude While Applying Spatial Augmented Reality to a Brand Store. International Journal of Human–Computer Interaction 0:0, pages 1-14.
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