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Journal of Marketing Management Volume 33, 2017 - Issue 7-8: The question of ‘alternatives’ within food and drink markets and marketing
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Normalising alternative practices: the recovery, distribution and consumption of food waste

Johanna F. Gollnhofera Department of Marketing and Management, University of Southern Denmark, Odense, Denmark;b Institute for Customer Insight, University of St. Gallen, St. Gallen, SwitzerlandCorrespondence[email protected]
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Pages 624-643 | Received 24 May 2016, Accepted 23 Jan 2017, Published online: 27 Mar 2017

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Arun Sreekumar, Robert Alfonso Arias, Cele C. Otnes & Linda Tuncay Zayer. (2023) Shining the spotlight on marketplace rituals: a review and research agenda. Journal of Marketing Management 39:13-14, pages 1166-1196.
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Aurelia Stirnimann & Laura Zizka. (2022) Waste not, want not: Managerial attitudes towards mitigating food waste in the Swiss-German restaurant industry. Journal of Foodservice Business Research 25:3, pages 302-328.
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Ulla-Maija Sutinen & Elina Närvänen. (2022) Constructing the food waste issue on social media: a discursive social marketing approach. Journal of Marketing Management 38:3-4, pages 219-247.
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Carl Yngfalk. (2019) Subverting sustainability: market maintenance work and the reproduction of corporate irresponsibility. Journal of Marketing Management 35:17-18, pages 1563-1583.
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Norah Campbell, Gary Sinclair & Sarah Browne. (2019) Preparing for a world without markets: legitimising strategies of preppers. Journal of Marketing Management 35:9-10, pages 798-817.
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Vimala Kunchamboo, Vicki Janine Little & Stephanie Kay Ann Cheah. (2022) Common Cause, coopetition or competition? Resource contestation in food waste recovery networks. Journal of Macromarketing 43:2, pages 255-273.
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Joona Keränen, Dirk Totzek, Anna Salonen & Mario Kienzler. (2023) Advancing value-based selling research in B2B markets: A theoretical toolbox and research agenda. Industrial Marketing Management 111, pages 55-68.
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Guoqing ZhaoShaofeng LiuYi WangCarmen LopezAira OngXiaoning Chen. (2023) Reducing food waste from social innovation perspective: a review of measures, research gaps and future directions. International Food and Agribusiness Management Review 26:2, pages 199-224.
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Barbara Flores Pimentel, Fotios Misopoulos & Jennifer Davies. (2022) A review of factors reducing waste in the food supply chain: The retailer perspective. Cleaner Waste Systems 3, pages 100028.
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Ina Säumel, Suhana Reddy, Thomas Wachtel, Martin Schlecht & Rodrigo Ramos-Jiliberto. (2022) How to feed the cities? Co-creating inclusive, healthy and sustainable city region food systems. Frontiers in Sustainable Food Systems 6.
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Elina Närvänen, Malla Mattila, Joona Keränen, Ines Kaivonen & Mikael Nurminen. (2022) Framing value propositions in the food waste business: A sociocultural approach. Industrial Marketing Management 105, pages 211-222.
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Claire O'Neill, Shadi Hashem, Christopher Moran & Mary McCarthy. (2022) Thou shalt not waste: Unpacking consumption of local food. Sustainable Production and Consumption 29, pages 851-861.
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Caroline Ruiner. (2021) Voluntary Work in Digital Contexts as Gift Exchange. Sustainability 13:21, pages 12176.
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Luiz Reni Trento, Giancarlo Medeiros Pereira, Charbel Jose Chiappetta Jabbour, Nelson Oly Ndubisi, Venkatesh Mani, Martin Hingley, Miriam Borchardt, Jorge Ubirajara GustavoJr.Jr. & Michele de Souza. (2021) Industry-retail symbiosis: What we should know to reduce perishable processed food disposal for a wider circular economy. Journal of Cleaner Production 318, pages 128622.
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Jorge Ubirajara GustavoJr.Jr., Luiz Reni Trento, Michele de Souza, Giancarlo Medeiros Pereira, Ana Beatriz Lopes de Sousa Jabbour, Nelson Oly Ndubisi, Charbel Jose Chiappetta Jabbour, Miriam Borchardt & Leandro Zvirtes. (2021) Green marketing in supermarkets: Conventional and digitized marketing alternatives to reduce waste. Journal of Cleaner Production 296, pages 126531.
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Johanna Gollnhofer & Kushagra Bhatnagar. (2021) Investigating Category Dynamics: An Archival Study of the German Food Market. Organization Studies 42:2, pages 245-268.
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Ananya Bhattacharya & Sajad Fayezi. (2021) Ameliorating food loss and waste in the supply chain through multi-stakeholder collaboration. Industrial Marketing Management 93, pages 328-343.
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Olushola Adeborode Kolawole, Jyoti L. Mishra & Zahid Hussain. (2021) Addressing food waste and loss in the Nigerian food supply chain: Use of Lean Six Sigma and Double-Loop Learning. Industrial Marketing Management 93, pages 235-249.
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Outi Keränen, Hanna Komulainen, Tuula Lehtimäki & Pauliina Ulkuniemi. (2021) Restructuring existing value networks to diffuse sustainable innovations in food packaging. Industrial Marketing Management 93, pages 509-519.
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Daniele Scarpi, Ivan Russo, Ilenia Confente & Benjamin Hazen. (2021) Individual antecedents to consumer intention to switch to food waste bioplastic products: A configuration analysis. Industrial Marketing Management 93, pages 578-590.
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Elina Närvänen, Malla Mattila & Nina Mesiranta. (2021) Institutional work in food waste reduction: Start-ups' role in moving towards a circular economy. Industrial Marketing Management 93, pages 605-616.
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Charlotte A. Spring & Robin Biddulph. (2020) Capturing Waste or Capturing Innovation? Comparing Self-Organising Potentials of Surplus Food Redistribution Initiatives to Prevent Food Waste. Sustainability 12:10, pages 4252.
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Raife Meltem Yetkin Özbük & Ayşen Coşkun. (2020) Factors affecting food waste at the downstream entities of the supply chain: A critical review. Journal of Cleaner Production 244, pages 118628.
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Johanna F. Gollnhofer & Daniel Boller. 2020. Food Waste Management. Food Waste Management 115 139 .
Christian Felipe Valderrama Lopez, Adriana María Férnandez Montealegre & Yineth Duque Andrade. (2019) Caracterización y análisis del aprovechamiento de residuos vegetales generados en la central de abastos Merca-Neiva. Ingeniería y Región 22, pages 4-13.
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Johanna F Gollnhofer, Henri A Weijo & John W Schouten. (2019) Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways. Journal of Consumer Research 46:3, pages 460-482.
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Elina Närvänen, Malla Mattila, Joona Keränen, Ines Kaivonen & Mikael Nurminen. (2022) Framing Value Propositions in the Food Waste Business: A Sociocultural Approach. SSRN Electronic Journal.
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