Journal of Marketing Management, Volume 33, Issue 7-8 (2017)

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Journal of Marketing Management, Volume 33, Issue 7-8 (2017)

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The question of ‘alternatives’ within food and drink markets and marketing

Editorial

Editorial
The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue
Jennifer Smith Maguire, David J. Watson & John T. Lang
Pages: 495-501
Published online: 03 Jul 2017
First Page PreviewforThe question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue | Full Text | References | PDF (505.4 KB)
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Articles

Article
Running wild in the marketplace: the articulation and negotiation of an alternative food network
Ingrid Kajzer Mitchell, Will Low, Eileen Davenport & Tim Brigham
Pages: 502-528
Published online: 20 Jun 2017
AbstractforRunning wild in the marketplace: the articulation and negotiation of an alternative food network | Full Text | References | PDF (1.7 MB)
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Article
Making a market for alternatives: marketing devices and the qualification of a vegan milk substitute
Christian Fuentes & Maria Fuentes
Pages: 529-555
Published online: 25 May 2017
AbstractforMaking a market for alternatives: marketing devices and the qualification of a vegan milk substitute | Full Text | References | PDF (1.7 MB)
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Article
Making a market for male dairy calves: alternative and mainstream relationality
Gillian C. Hopkinson
Pages: 556-579
Published online: 07 Apr 2017
AbstractforMaking a market for male dairy calves: alternative and mainstream relationality | Full Text | References | PDF (1.7 MB)
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Article
Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers
Wided Batat, Paula C. Peter, Handan Vicdan, Valerie Manna, Ebru Ulusoy, Emre Ulusoy & Soonkwan Hong
Pages: 580-601
Published online: 23 Feb 2017
AbstractforAlternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers | Full Text | References | PDF (1.5 MB)
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Article
Food capacity in alternative food markets: visceral encounters, bodily interactions and contagious magic
Helene Cherrier
Pages: 602-623
Published online: 15 Mar 2017
AbstractforFood capacity in alternative food markets: visceral encounters, bodily interactions and contagious magic | Full Text | References | PDF (1.5 MB)
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Article
Normalising alternative practices: the recovery, distribution and consumption of food waste
Johanna F. Gollnhofer
Pages: 624-643
Published online: 27 Mar 2017
AbstractforNormalising alternative practices: the recovery, distribution and consumption of food waste | Full Text | References | PDF (1.4 MB)
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Open Access

Commentaries

Article Commentary
Complicating conventionalisation
Juliet B. Schor & Connor J. Fitzmaurice
Pages: 644-651
Published online: 10 Apr 2017
AbstractforComplicating conventionalisation | Full Text | References | PDF (614.8 KB)
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Article Commentary
Can there really be ‘True’ alternatives within the food and drink markets? If so, can they survive as alternative forms?
George Ritzer
Pages: 652-661
Published online: 03 Jul 2017
AbstractforCan there really be ‘True’ alternatives within the food and drink markets? If so, can they survive as alternative forms? | Full Text | References | PDF (684.1 KB)
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Article Commentary
Can consumers buy alternative foods at a big box supermarket?
Josée Johnston
Pages: 662-671
Published online: 16 Mar 2017
AbstractforCan consumers buy alternative foods at a big box supermarket? | Full Text | References | PDF (696.2 KB)
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