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Journal of Marketing Management Volume 33, 2017 - Issue 7-8: The question of ‘alternatives’ within food and drink markets and marketing
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Normalising alternative practices: the recovery, distribution and consumption of food waste

Johanna F. Gollnhofera Department of Marketing and Management, University of Southern Denmark, Odense, Denmark;b Institute for Customer Insight, University of St. Gallen, St. Gallen, SwitzerlandCorrespondence[email protected]
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Pages 624-643 | Received 24 May 2016, Accepted 23 Jan 2017, Published online: 27 Mar 2017

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