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Research Article

From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising

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Pages 216-237 | Received 08 Jan 2019, Accepted 02 Dec 2019, Published online: 01 Apr 2021

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Read on this site (4)

Anna Kubovski & Sara Cohen Shabot. (2023) Experience of menstruation with the use of reusable menstrual products: a qualitative study among menstruators in Israel. Culture, Health & Sexuality 0:0, pages 1-16.
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Edna G. Ndichu & Shikha Upadhyaya. (2023) Exploring consumer vulnerability in the consumption of menstrual products: Insights from a developing country. Health Marketing Quarterly 40:4, pages 396-414.
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Jodie Bigalky, April Mackey, Tannaz Safaralizadeh & Pammla Petrucka. Degendering Menstruation: A Scoping Review Exploring the Experiences of Transgender and Non-Binary People. Journal of Homosexuality 0:0, pages 1-29.
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Aleena Amir, David Roca, Lubaba Sadaf & Asfia Obaid. (2023) How does femvertising work in a patriarchal context? An unwavering consumer perspective. Corporate Communications: An International Journal 29:2, pages 170-186.
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Claudia L. Gomez‐Borquez, Anna Török, Edgar Centeno‐Velázquez & Erzsébet Malota. (2024) Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda. International Journal of Consumer Studies 48:2.
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Pedro Chapaval Pimentel, Mariana Bassi-Suter & Simone Regina Didonet. (2023) Brand activism as a marketing strategy: an integrative framework and research agenda. Journal of Brand Management 31:2, pages 212-234.
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André Luiz Maranhão de Souza-Leão & Mariana Almeida de Souza Lopes. (2024) Que “Macho” é Esse?: “Anormalização”de Subjetividades em Videoclipes de Bregafunk. Organizações & Sociedade 31:108, pages 33-61.
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André Luiz Maranhão de Souza-Leão & Mariana Almeida de Souza Lopes. (2024) What “Male” is this?: “Abnormalization” of Subjectivities in Bregafunk Music Videos. Organizações & Sociedade 31:108, pages 33-61.
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Sara De Benedictis. (2022) Periods of austerity: The emergence of ‘period poverty’ in UK news media. European Journal of Cultural Studies 26:6, pages 880-896.
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