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Journal of Marketing Management Volume 37, 2021 - Issue 3-4: Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations
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Research Article

From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising

Rachel Campbella The Public House Advertising, Dublin, IrelandView further author information
,
Olivia Freemanb School of Marketing, College of Business, Technological University Dublin, Dublin, IrelandView further author information
&
Valerie Gannonb School of Marketing, College of Business, Technological University Dublin, Dublin, IrelandCorrespondence[email protected]
View further author information
Pages 216-237 | Received 08 Jan 2019, Accepted 02 Dec 2019, Published online: 01 Apr 2021

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