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Journal of Marketing Management Volume 38, 2022 - Issue 15-16: Presenting Marketing Differently
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Research Article

Poetic meditation: (re)presenting the mystery of the field

Pilar Rojas-Gaviriaa Department of Marketing, University of Birmingham, Birmingham, UKCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6036-6448View further author information
ORCID Icon &
Robin Cannifordb Department of Marketing, Kedge Business School, Bordeaux, FranceView further author information
Pages 1821-1831 | Received 13 Apr 2020, Accepted 18 Mar 2021, Published online: 22 Nov 2022

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Read on this site (2)

Jack Coffin & Tim Hill. (2022) Introduction to the special issue: presenting marketing differently. Journal of Marketing Management 38:15-16, pages 1613-1632.
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Amy Errmann. Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience. Journal of Advertising 0:0, pages 1-15.
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Articles from other publishers (2)

Chloe Preece, Pilar Rojas-Gaviria & Victoria Rodner. (2023) Tourism research with ‘double-eyes’: A selfless epistemology. Annals of Tourism Research 101, pages 103619.
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Hilary Downey & John F. SherryJrJr. (2023) Public art tourism: Atmospheric stories in city margins. Annals of Tourism Research 101, pages 103606.
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