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Research Article
Poetic meditation: (re)presenting the mystery of the field
Pilar Rojas-Gaviriaa Department of Marketing, University of Birmingham, Birmingham, UKCorrespondence[email protected]
https://orcid.org/0000-0002-6036-6448View further author information
Robin Cannifordb Department of Marketing, Kedge Business School, Bordeaux, FranceView further author information
Pages 1821-1831
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Received 13 Apr 2020, Accepted 18 Mar 2021, Published online: 22 Nov 2022
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