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Journal of Marketing Management Volume 38, 2022 - Issue 15-16: Presenting Marketing Differently
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Research Article

Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’

Joel Hietanena Centre for Consumer Society Research, University of Helsinki, Helsinki, FinlandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-4512-5627View further author information
ORCID Icon,
Mikael Andéhnb Royal Holloway, University of London, Egham, UKORCID Iconhttps://orcid.org/0000-0002-0152-280XView further author information
ORCID Icon,
Alice Wickströmc Department of Management Studies, Aalto University School of Business, Helsinki, FinlandORCID Iconhttps://orcid.org/0000-0002-8271-7587View further author information
ORCID Icon &
Pilvi Takalad Department of Marketing, Aalto University School of Business, Helsinki, FinlandView further author information
Pages 1756-1776 | Received 23 Apr 2020, Accepted 27 Oct 2020, Published online: 14 Nov 2022

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Read on this site (3)

Saima Husain, Mike Molesworth & Georgiana Grigore. (2024) Expanding knowledge of institutional complexity through the hyphen-spaces opened up by participant videography. Journal of Marketing Management 40:1-2, pages 23-44.
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Mark Tadajewski & Matthew Higgins. (2023) The porosity of the consumer. Consumption Markets & Culture 26:5, pages 325-342.
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Jack Coffin & Tim Hill. (2022) Introduction to the special issue: presenting marketing differently. Journal of Marketing Management 38:15-16, pages 1613-1632.
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Articles from other publishers (2)

Ari Kuismin, Alice Wickström, Joel Hietanen & Saija Katila. (2024) From Dust to Buzz: Reconfiguring space for organization-creation. Organization Studies 45:4, pages 523-544.
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Paul Haynes & Joel Hietanen. (2023) Marketing without trust? – Blockchain technologies in the sharing economy as assemblage and pharmakon. Journal of Business Research 163, pages 113940.
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