Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’

References

• Adkins, B. (2007). A rumor of zombies: Deleuze and Guattari on death. Philosophy Today, 51(Supplement), 119–124. https://doi.org/10.5840/philtoday200751Supplement14
   Web of Science ®Google Scholar
• Ahlberg, O., Coffin, J., & Hietanen, J. (2022). Bleak signs of our times: Descent into ‘Terminal Marketing’. Marketing Theory, 22(4), 667–688. https://doi.org/10.1177/14705931221095604
   Web of Science ®Google Scholar
• Ahlberg, O., Hietanen, J., & Soila, T. (2021). The haunting specter of retro consumption. Marketing Theory, 21(2), 157–175. https://doi.org/10.1177/1470593120966700
   Web of Science ®Google Scholar
• Ahonen, P., Blomberg, A., Doerr, K., Einola, K., Elkina, A., Gao, G., Hambleton, J., Helin, J., Huopalainen, A., Johannsen, B. F., Johansson, J., Jääskeläinen, P., Kaasila-Pakanen, A.-L., Kivinen, N., Mandalaki, E., Meriläinen, S., Pullen, A., Salmela, T., Satama, S. … Zhang, L. E. (2020). Writing resistance together. Gender, Work & Organization, 27(4), 447–470. https://doi.org/10.1111/gwao.12441
   Web of Science ®Google Scholar
• Arnoldi, J., & Borch, C. (2007). Market crowds between imitation and control. Theory, Culture & Society, 24(7–8), 164–180. https://doi.org/10.1177/0263276407084702
   Web of Science ®Google Scholar
• Askegaard, S., & Linnet, J. T. (2011). Towards an epistemology of consumer culture theory: Phenomenology and the context of context. Marketing Theory, 11(4), 381–404. https://doi.org/10.1177/1470593111418796
   Web of Science ®Google Scholar
• Baudrillard, J. (1988). Selected writings. Stanford University Press.
   Google Scholar
• Berardi, F. (2015). And: Phenomenology of the end. Semiotext(e).
   Google Scholar
• Berlant, L. (2011). Cruel optimism. Duke University Press.
   Google Scholar
• Beyes, T., & Steyaert, C. (2012). Spacing organization: Non-representational theory and performing organizational space. Organization, 19(1), 45–61. https://doi.org/10.1177/1350508411401946
   Web of Science ®Google Scholar
• Bogue, R. (2003). Deleuze on cinema. Routledge.
   Google Scholar
• Böhm, S., & Batta, A. (2010). Just doing it: Enjoying commodity fetishism with Lacan. Organization, 17(3), 345–361. https://doi.org/10.1177/1350508410363123
   Web of Science ®Google Scholar
• Borch, C. (2010). Organizational atmospheres: Foam, affect and architecture. Organization, 17(2), 223–241. https://doi.org/10.1177/1350508409337168
   Web of Science ®Google Scholar
• Bradshaw, A., & Zwick, D. (2016). The field of business sustainability and the death drive: A radical intervention. Journal of Business Ethics, 136(2), 267–279. https://doi.org/10.1007/s10551-014-2443-x
   Web of Science ®Google Scholar
• Brassier, R. (2010, September) ‘Accelerationism’ [Audio lecture at Goldsmiths, University of London]. Retrieved July 5, 2016, from https://backdoorbroadcasting.net/2010/09/accelerationism/
   Google Scholar
• Brighenti, A. M. (2010). Tarde, Canetti, and Deleuze on crowds and packs. Journal of Classical Sociology, 10(4), 291–314. https://doi.org/10.1177/1468795X10379675
   Google Scholar
• Buchanan, I. (2015a). Assemblage theory and its discontents. Deleuze Studies, 9(3), 382–392. https://doi.org/10.3366/dls.2015.0193
   Web of Science ®Google Scholar
• Buchanan, I. (2015b). The ‘structural necessity’ of the body without organs. In I. Buchanan, T. Matts, & A. Tynan (Eds.), Deleuze and the schizoanalysis of literature (pp. 25–42). Bloomsbury.
   Google Scholar
• Bueno, C. C. (2017). Harun Farocki’s asignifying images. tripleC, 15(2), 740–754. https://doi.org/10.31269/triplec.v15i2.874
   Google Scholar
• Calvey, D. (2008). The art and politics of covert research: Doing situated ethics’ in the field. Sociology, 42(5), 905–918. https://doi.org/10.1177/0038038508094569
   Google Scholar
• Canniford, R., Riach, K., & Hill, T. (2018). Nosenography: How smell constitutes meaning, identity and temporal experience in spatial assemblages. Marketing Theory, 18(2), 234–248. https://doi.org/10.1177/1470593117732462
   Web of Science ®Google Scholar
• Carayannis, E. G., & Stewart, M. R. (2014). Obsessed maniacs and clairvoyant oracles: Empirically validated patterns of entrepreneurial behavior. In E. G. Carayannis, S. R. McDonald, C. Sipp, & T. Venieris (Eds.), Entrepreneurial profiles of creative destruction (pp. 131–159). Palgrave Macmillan.
   Google Scholar
• Cardon, M. S., Wincent, J., Singh, J., & Drnovsek, M. (2009). The nature and experience of entrepreneurial passion. Academy of Management Review, 34(3), 511–532. https://doi.org/10.5465/amr.2009.40633190
   Web of Science ®Google Scholar
• Carrington, M. J., Ozanne, J. L., Price, L. L., & Goulding, C. (2021). Becoming through contiguity and lines of flight: The four faces of celebrity-proximate assemblages. The Journal of Consumer Research, 48(5), 858–884. https://doi.org/10.1093/jcr/ucab026
   Web of Science ®Google Scholar
• Chen, X. P., Yao, X., & Kotha, S. (2009). Entrepreneur passion and preparedness in business plan presentations: A persuasion analysis of venture capitalists’ funding decisions. Academy of Management Journal, 52(1), 199–214. https://doi.org/10.5465/amj.2009.36462018
   Web of Science ®Google Scholar
• Cherrier, H., & Murray, J. B. (2004). The sociology of consumption: The hidden facet of marketing. Journal of Marketing Management, 20(5–6), 509–525. https://doi.org/10.1362/0267257041323954
   Google Scholar
• Cluley, R., & Dunne, S. (2012). From commodity fetishism to commodity narcissism. Marketing Theory, 12(3), 251–265. https://doi.org/10.1177/1470593112451395
   Web of Science ®Google Scholar
• Coffin, J. (2021). Machines driving machines: Deleuze and Guattari’s asignifying unconscious. Marketing Theory, 21(4), 501–516. https://doi.org/10.1177/14705931211035160
   Web of Science ®Google Scholar
• Colman, F. (2011). Deleuze & cinema: The film concepts. Berg.
   Google Scholar
• Constable, N. (2009). The commodification of intimacy: Marriage, sex, and reproductive labor. Annual Review of Anthropology, 38(1), 49–64. https://doi.org/10.1146/annurev.anthro.37.081407.085133
   Web of Science ®Google Scholar
• Cronin, J., & Fitchett, J. (2021). Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress. Marketing Theory, 21(1), 3–24. https://doi.org/10.1177/1470593120914708
   Web of Science ®Google Scholar
• Culp, A. (2016). Dark Deleuze. University of Minnesota Press.
   Google Scholar
• Darmody, A., & Zwick, D. (2020). Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism. Big Data & Society, 7(1), 205395172090411. https://doi.org/10.1177/2053951720904112
   Web of Science ®Google Scholar
• Dean, J. (2008). Enjoying neoliberalism. Cultural Politics, 4(1), 47–72. https://doi.org/10.2752/175174308X266398
   Google Scholar
• Deleuze, G. (1986). Cinema 1: The movement image. University of Minnesota Press.
   Google Scholar
• Deleuze, G. (1989). Cinema 2: The time image. University of Minnesota Press.
   Google Scholar
• Deleuze, G. (1992). Postscript on the societies of control. October, 59, 3–7.
   Google Scholar
• Deleuze, G. (1994). Difference & repetition. Columbia University Press.
   Google Scholar
• Deleuze, G. (1995). Negotiations, 1972-1990. Columbia University Press.
   Google Scholar
• Deleuze, G., & Guattari, F. (2013a). Anti-oedipus: Capitalism and schizophrenia. University of Minnesota Press.
   Google Scholar
• Deleuze, G., & Guattari, F. (2013b). A thousand plateaus. University of Minnesota Press.
   Google Scholar
• Featherstone, M. (2016). Chaosmic spasm: Guattari, Stiegler, Berardi, and the digital apocalypse. CM Komunikacija I Mediji, 11(38), 243–268. https://doi.org/10.5937/comman12-11501
   Google Scholar
• Firat, A. F., & Venkatesh, A. (1995). Liberatory postmodernism and the reenchantment of consumption. The Journal of Consumer Research, 22(3), 239–267. https://doi.org/10.1086/209448
   Web of Science ®Google Scholar
• Fisher, M. (2009). Capitalist realism: Is there no alternative? Zero Books.
   Google Scholar
• Fisher, M. (2014). Terminator vs Avatar. In R. Mackay & A. Avanessan (Eds.), #accelerate: The accelerationist reader (pp. 335–346). Urbanomic.
   Google Scholar
• Fitchett, J. (2002). Marketing sadism: Super-Cannes and consumer culture. Marketing Theory, 2(3), 309–322. https://doi.org/10.1177/1470593102002003114
   Google Scholar
• Fitchett, J. A. (2004). The fantasies, orders and roles of sadistic consumption: Game shows and the service encounter. Consumption Markets & Culture, 7(4), 285–306. https://doi.org/10.1080/1025386042000316298
   Google Scholar
• Fotaki, M., Kenny, K., & Vachhani, S. J. (2017). Thinking critically about affect in organization studies: Why it matters. Organization, 24(1), 3–17. https://doi.org/10.1177/1350508416668192
   Web of Science ®Google Scholar
• Fukuyama, F. (1992). The end of history and the last man. Penguin Books.
   Google Scholar
• Genosko, G. (2011). Guattari’s contributions to the theory of semiocapitalism. In E. Alliez & A. Goffey (Eds.), The Guattari effect (pp. 115–133). Continuum.
   Google Scholar
• Genosko, G. (2012). Felix Guattari in the age of semiocapitalism. Deleuze Studies, 6(2), 149–169. https://doi.org/10.3366/dls.2012.0054
   Google Scholar
• Gilbert, J. (2008). Against the commodification of everything: Anti-consumerist cultural studies in the age of ecological crisis. Cultural Studies, 22(5), 551–566. https://doi.org/10.1080/09502380802245811
   Web of Science ®Google Scholar
• Grant, I. H. (2004). Introduction. In I. H. Grant (Ed.), Libidinal economy (pp. xix–xxxvi). Continuum.
   Google Scholar
• Guattari, F. (2009). Chaosophy: Texts and interviews 1972–1977. Semiotext(e).
   Google Scholar
• Guattari, F. (2011). The machinic unconscious: Essays in schizoanalysis. Semiotext(e).
   Google Scholar
• Guattari, F. (2014). The three ecologies. Bloomsbury Publishing.
   Google Scholar
• Haynes, P. (2021). Is there a future for accelerationism? Journal of Organizational Change Management, 34(6), 1175–1187. https://doi.org/10.1108/JOCM-12-2019-0398
   Web of Science ®Google Scholar
• Hervás, A. G. (2016). Delay or accelerate the end? Messianism, accelerationism and presentism. International Journal of Philosophy and Theology, 77(4–5), 307–323. https://doi.org/10.1080/21692327.2016.1262783
   Google Scholar
• Hietanen, J., Ahlberg, O., & Botez, A. (2022). The ‘dividual’ is semiocapitalist consumer culture. Journal of Marketing Management, 38(1–2), 165–181. https://doi.org/10.1080/0267257X.2022.2036519
   Web of Science ®Google Scholar
• Hietanen, J., & Andéhn, M. (2018). More than meets the eye: Videography and production of desire in semiocapitalism. Journal of Marketing Management, 34(5–6), 539–556. https://doi.org/10.1080/0267257X.2017.1402807
   Web of Science ®Google Scholar
• Hietanen, J., Andéhn, M., & Wickström, A. (2020). The inhuman challenge: Writing with dark desire. Organization, 27(5), 742–754. https://doi.org/10.1177/1350508419838691
   Web of Science ®Google Scholar
• Hietanen, J., & Rokka, J. (2018). Companion for the videography ‘Monstrous organizing—The Dubstep electronic music scene’. Organization, 25(3), 320–334. https://doi.org/10.1177/1350508417738572
   Web of Science ®Google Scholar
• Hietanen, J., Rokka, J., & Schouten, J. W. (2014). Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research. Journal of Business Research, 67(9), 2019–2022. https://doi.org/10.1016/j.jbusres.2013.10.009
   Web of Science ®Google Scholar
• Hill, T., Canniford, R., & Mol, J. (2014). Non-representational marketing theory. Marketing Theory, 14(4), 377–394. https://doi.org/10.1177/1470593114533232
   Web of Science ®Google Scholar
• Hoang, Q., Cronin, J., & Skandalis, A. (2021). High-fidelity consumption and the claustropolitan structure of feeling. Marketing Theory, 22(1), 85–104. https://doi.org/10.1177/14705931211062637
   Web of Science ®Google Scholar
• Hoedemaekers, C. (2016). ‘Work hard, play hard’: Fantasies of nihilism and hedonism between work and consumption. Ephemera, 16(3), 61–94.
   Google Scholar
• Hsiao, L. C. (2003). Thanatos gains the upper hand: Sadism, jouissance, and libidinal economy. Concentric: Literary and Cultural Studies, 29(1), 47–66.
   Google Scholar
• Karppi, T., & Crawford, K. (2016). Social media, financial algorithms and the hack crash. Theory, Culture & Society, 33(1), 73–92. https://doi.org/10.1177/0263276415583139
   Web of Science ®Google Scholar
• Katila, S., Laine, P. M., & Parkkari, P. (2019). Sociomateriality and affect in institutional work: Constructing the identity of start-up entrepreneurs. Journal of Management Inquiry, 28(3), 381–394. https://doi.org/10.1177/1056492617743591
   Web of Science ®Google Scholar
• Kozinets, R. V., & Belk, R. W. (2006). Camcorder society: Quality videography in consumer and marketing research. In R. W. Belk (Ed.), Handbook of qualitative research methods in marketing (pp. 335–344). Edward Elgar.
   Google Scholar
• Kozinets, R., Patterson, A., & Ashman, R. (2017). Networks of desire: How technology increases our passion to consume. The Journal of Consumer Research, 43(5), 659–682. https://doi.org/10.1093/jcr/ucw061
   Web of Science ®Google Scholar
• Lambert, A. (2019). Psychotic, acritical and precarious? A Lacanian exploration of the neoliberal consumer subject. Marketing Theory, 19(3), 329–346. https://doi.org/10.1177/1470593118796704
   Web of Science ®Google Scholar
• Land, N. (1993). Making it with death: Remarks on Thanatos and desiring-production. Journal of the British Society for Phenomenology, 24(1), 66–76. https://doi.org/10.1080/00071773.1993.11644272
   Web of Science ®Google Scholar
• Lauwaert, L., & Britt, W. (2015). Gilles Deleuze on Sacher-Masoch and Sade: A Bergsonian criticism of Freudian psychoanalysis. Deleuze Studies, 9(2), 153–184. https://doi.org/10.3366/dls.2015.0181
   Google Scholar
• Lazzarato, M. (2014). Signs and machines: Capitalism and the production of subjectivity. Semiotext(e).
   Google Scholar
• Linstead, S., & Thanem, T. (2007). Multiplicity, virtuality and organization: The contribution of Gilles Deleuze. Organization Studies, 28(10), 1483–1501. https://doi.org/10.1177/0170840607075675
   Web of Science ®Google Scholar
• Lyotard, J.-F. (19742004). Libinal economy. Continuum.
   Google Scholar
• Maclaran, P., & Brown, S. (2001). The future perfect declined: Utopian studies and consumer research. Journal of Marketing Management, 17(3–4), 367–390.
   Google Scholar
• Mazzarella, W. (2010). The myth of the multitude, or, who’s afraid of the crowd? Critical Inquiry, 36(4), 697–727. https://doi.org/10.1086/655209
   Web of Science ®Google Scholar
• McLuhan, M. (1964). Understanding media: The extension of man. Routledge.
   Google Scholar
• Miller, J. (1990). Carnivals of atrocity: Foucault, Nietzsche, cruelty. Political Theory, 18(3), 470–491. https://doi.org/10.1177/0090591790018003006
   Web of Science ®Google Scholar
• Murphet, J. (2016). A modest proposal for the inhuman. Modernism/Modernity, 23(3), 651–670. https://doi.org/10.1353/mod.2016.0056
   Web of Science ®Google Scholar
• Negarestani, R. (2009). Differential cruelty: A critique of ontological reason in light of the philosophy of cruelty. Angelaki: Journal of Theoretical Humanities, 14(3), 69–84. https://doi.org/10.1080/09697250903407567
   Web of Science ®Google Scholar
• Negarestani, R. (2011). Drafting the inhuman: Conjectures on capitalism and organic necrocracy. In L. Bryant, N. Srnicek, & G. Harman (Eds.), The speculative turn: Continental materialism and realism (pp. 182–201). re.press.
   Google Scholar
• Patterson, M., & Schroeder, J. (2010). Borderlines: Skin, tattoos and consumer culture theory. Marketing Theory, 10(3), 253–267. https://doi.org/10.1177/1470593110373191
   Web of Science ®Google Scholar
• Pawlett, W. (1997). Utility and excess: The radical sociology of Bataille and Baudrillard. Economy and Society, 26(1), 92–125. https://doi.org/10.1080/03085149700000006
   Web of Science ®Google Scholar
• Petr, C., Belk, R., & Decrop, A. (2015). Videography in marketing research: Mixing art and science. Arts and the Market, 5(1), 73–102. https://doi.org/10.1108/AM-01-2014-0002
   Web of Science ®Google Scholar
• Powell, A. (2012). Deleuze, altered states and film. Edinburgh University Press.
   Google Scholar
• Read, J. (2008). The age of cynicism: Deleuze and Guattari on the production of subjectivity in capitalism. In I. Buchanan & N. Thoburn (Eds.), Deleuze and politics (pp. 139–159). Edinburgh University Press.
   Google Scholar
• Sampson, T. (2016). Various joyful encounters with the dystopias of affective capitalism. Ephemera, 16(4), 51–74.
   Google Scholar
• Schembri, S., & Boyle, M. V. (2013). Visual ethnography: Achieving rigorous and authentic interpretations. Journal of Business Research, 66(9), 1251–1254. https://doi.org/10.1016/j.jbusres.2012.02.021
   Web of Science ®Google Scholar
• Schinckus, C. (2018). Pataphysics of finance: An essay of visual epistemology. Critical Perspectives on Accounting, 52, 57–68. https://doi.org/10.1016/j.cpa.2016.08.003
   Web of Science ®Google Scholar
• Schuster, A. (2016). The trouble with pleasure: Deleuze and psychoanalysis. The MIT Press.
   Google Scholar
• Scott, M. (2012). Cultural entrepreneurs, cultural entrepreneurship: Music producers mobilising and converting Bourdieu’s alternative capitals. Poetics, 40(3), 237–255. https://doi.org/10.1016/j.poetic.2012.03.002
   Web of Science ®Google Scholar
• Scott, R., Cayla, J., Cova, B., Fischer, E., & Kozinets, R. (2017). Selling pain to the saturated self. The Journal of Consumer Research, 44(1), 22–43. https://doi.org/10.1093/jcr/ucw071
   Web of Science ®Google Scholar
• Seregina, A. (2018). Engaging the audience through videography as performance. Journal of Marketing Management, 34(5–6), 518–535. https://doi.org/10.1080/0267257X.2017.1377753
   Web of Science ®Google Scholar
• Shankar, A., & Patterson, M. (2001). Interpreting the past, writing the future. Journal of Marketing Management, 17(5–6), 481–501. https://doi.org/10.1362/026725701323366890
   Google Scholar
• Shankar, A., Whittaker, J., & Fitchett, J. A. (2006). Heaven knows I’m miserable now. Marketing Theory, 6(4), 485–505. https://doi.org/10.1177/1470593106069933
   Google Scholar
• Skonieczny, K. (2017). To think as sorcerer: An exercise in political imagination. Theory & Event, 20(4), 973–988.
   Google Scholar
• Smith, D. W. (2011). Deleuze and the question of desire: Towards an immanent theory of ethics. In N. Jun & D. W. Smith (Eds.), Deleuze and ethics (pp. 123–141). Edinburgh University Press.
   Google Scholar
• Sutherland, T. (2014). Getting nowhere fast: A teleological conception of socio-technical acceleration. Time & Society, 23(1), 49–68. https://doi.org/10.1177/0961463X13500793
   Web of Science ®Google Scholar
• Thanem, T. (2004). The body without organs: Nonorganizational desire in organizational life. Culture and Organization, 10(3), 203–217. https://doi.org/10.1080/14759550412331297147
   Google Scholar
• Thompson, C. J., Arnould, E., & Giesler, M. (2013). Discursivity, difference, and disruption: Genealogical reflections on the consumer culture theory heteroglossia. Marketing Theory, 13(2), 149–174. https://doi.org/10.1177/1470593113477889
   Web of Science ®Google Scholar
• Toraldo, M. L., Islam, G., & Mangia, G. (2018). Modes of knowing: Video research and the problem of elusive knowledges. Organizational Research Methods, 21(2), 438–465. https://doi.org/10.1177/1094428116657394
   Web of Science ®Google Scholar
• Wells, H. M. (2004). Is there a place for covert research methods in criminology? Graduate Journal of Social Science, 1(1), 1–19.
   Google Scholar
• Wickström, A., Denny, I., & Hietanen, J. (2021). “Something is missing”: Melancholia and belonging in collective consumption. Marketing Theory, 21(1), 75–92. https://doi.org/10.1177/1470593120937340
   Web of Science ®Google Scholar
• Wittel, A. (2001). Toward a network sociality. Theory, Culture & Society, 18(6), 51–76. https://doi.org/10.1177/026327601018006003
   Web of Science ®Google Scholar
• Wood, D. M., & Ball, K. (2013). Brandscapes of control? Surveillance, marketing and the co-construction of subjectivity and space in neo-liberal capitalism. Marketing Theory, 13(1), 47–67. https://doi.org/10.1177/1470593112467264
   Web of Science ®Google Scholar
• Wood, M., Salovaara, P., & Marti, L. (2018). Manifesto for filmmaking as organisational research. Organization, 25(6), 825–835. https://doi.org/10.1177/1350508417749886
   Web of Science ®Google Scholar
• Zwick, D. (2018). No longer violent enough?: Creative destruction, innovation and the ossification of neoliberal capitalism. Journal of Marketing Management, 34(11–12), 913–931. https://doi.org/10.1080/0267257X.2018.1536076
   Web of Science ®Google Scholar
• Zwick, D., & Denegri Knott, J. (2009). Manufacturing customers: The database as new means of production. Journal of Consumer Culture, 9(2), 221–247. https://doi.org/10.1177/1469540509104375
   Web of Science ®Google Scholar