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Communication Monographs Volume 83, 2016 - Issue 4
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Articles

Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors

Kurt BraddockDepartment of Communication Arts and Sciences, The Pennsylvania State University, State College, PA, USACorrespondence[email protected]
&
James Price DillardDepartment of Communication Arts and Sciences, The Pennsylvania State University, State College, PA, USA
Pages 446-467 | Received 04 May 2015, Accepted 14 Oct 2015, Published online: 25 Feb 2016

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