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Speech Monographs Volume 37, 1970 - Issue 3
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Original Articles

The effects of evidence as an inhibitor of counter‐persuasion

James C. McCroskey Associate Professor and Director of Graduate Studies in Speech‐Communication, Illinois State University
Pages 188-194 | Published online: 02 Jun 2009

Citations (30)

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Read on this site (13)

JamesC. McCroskey. (2006) Reliability and Validity of the Generalized Attitude Measure and Generalized Belief Measure. Communication Quarterly 54:3, pages 265-274.
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Hua-Hsin Wan & Michael Pfau. (2004) The Relative Effectiveness of Inoculation, Bolstering, and Combined Approaches in Crisis Communication. Journal of Public Relations Research 16:3, pages 301-328.
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Daniel J. O'Keefe. (1998) Justification Explicitness and Persuasive Effect: A Meta-Analytic Review of the Effects of Varying Support Articulation in Persuasive Messages. Argumentation and Advocacy 35:2, pages 61-75.
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Eric Haley. (1996) Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising. Journal of Advertising 25:2, pages 19-35.
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DeanC. Kazoleas. (1993) A comparison of the persuasive effectiveness of qualitative versus quantitative evidence: A test of explanatory hypotheses. Communication Quarterly 41:1, pages 40-50.
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Michael Pfau. (1992) The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages. Communication Quarterly 40:1, pages 26-44.
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JamesB. Stiff. (1986) Cognitive processing of persuasive message cues: A meta‐analytic review of the effects of supporting information on attitudes. Communication Monographs 53:1, pages 75-89.
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John C. Reinard. (1984) The Role of Toulmin's Categories of Message Development in Persuasive Communication: Two Experimental Studies on Attitude Change. The Journal of the American Forensic Association 20:4, pages 206-223.
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Dale Hample. (1978) Predicting immediate belief change and adherence to argument claims. Communication Monographs 45:3, pages 219-228.
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DominicA. Infante. (1975) Effects of opinionated language on communicator image and in conferring resistance to persuasion. Western Speech Communication 39:2, pages 112-119.
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J. Robert Cox & JuliaT. Wood. (1975) The effects of consultation on judges' decisions. The Speech Teacher 24:2, pages 118-126.
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DominicA. Infante. (1973) Forewarnings in persuasion: Effects of opinionated language and Forewarner and speaker authoritativeness. Western Speech 37:3, pages 185-195.
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LawrenceR. Wheeless. (1973) Effects of explicit credibility statements by more credible and less credible sources. Southern Speech Communication Journal 39:1, pages 33-39.
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Articles from other publishers (17)

Kyung-Hyan Yoo, Ulrike Gretzel & Markus Zanker. 2015. Recommender Systems Handbook. Recommender Systems Handbook 689 714 .
Julien Bouillé, Philippe Robert-Demontrond & Frédéric Basso. (2014) Measuring the persuasive power of consumerist activism: An experimental study on the Polity model applied to food imitating products. Recherche et Applications en Marketing (English Edition) 29:1, pages 72-102.
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Julien BouilléPhilippe Robert-DemontrondFrédéric Basso. (2014) Mesurer la force persuasive de l’activisme consumériste : une étude expérimentale de la théorie des cités appliquée aux food imitating products . Recherche et Applications en Marketing (French Edition) 29:1, pages 79-113.
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Kyung-Hyan Yoo & Ulrike Gretzel. 2011. Recommender Systems Handbook. Recommender Systems Handbook 455 477 .
Nekshan Jalnawala & Noel E. Wilkin. (2007) The effect of DTC advertisement content on belief tenacity: A study of appeals and argument types. Research in Social and Administrative Pharmacy 3:1, pages 28-46.
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Joshua A. Compton & Michael Pfau. (2005) Chapter 4: Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research. Communication Yearbook 29:1, pages 97-145.
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Roxanne Parrott. (2004) Emphasizing “Communication” in Health Communication. Journal of Communication 54:4, pages 751-787.
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Hua-Hsin Wan & Michael Pfau. (2004) The Relative Effectiveness of Inoculation, Bolstering, and Combined Approaches in Crisis Communication. Journal of Public Relations Research 16:3, pages 301-328.
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Chanthika Pornpitakpan. (2006) The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence. Journal of Applied Social Psychology 34:2, pages 243-281.
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Charles S. Areni. (2003) The effects of structural and grammatical variables on persuasion: An elaboration likelihood model perspective. Psychology and Marketing 20:4, pages 349-375.
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Kak Yoon, Choong Hyun Kim & Min-Sun Kim. (1998) A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions. Mass Communication <html_ent glyph="@amp;" ascii="&"/> Society 1:3&4, pages 153-173.
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Ute NawratilUte Nawratil. 1997. Glaubwürdigkeit in der sozialen Kommunikation. Glaubwürdigkeit in der sozialen Kommunikation 44 133 .
MICHAEL PFAU & MICHAEL BURGOON. (1988) Inoculation in Political Campaign Communication. Human Communication Research 15:1, pages 91-111.
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JOOHN C. REINARD. (1988) The Empirical Study of the Persuasive Effects of Evidence The Status After Fifty Years of Research. Human Communication Research 15:1, pages 3-59.
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April Wursten & Bruce Sales. (1988) Community psychologists in state legislative decision making. American Journal of Community Psychology 16:4, pages 487-502.
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Priscilla A. Labarbera. (2018) Overcoming a No-Reputation Liability through Documentation and Advertising Regulation. Journal of Marketing Research 19:2, pages 223-228.
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B. THOMAS FLORENCE. (1975) AN EMPIRICAL TEST OF THE RELATIONSHIP OF EVIDENCE TO BELIEF SYSTEMS AND ATTITUDE CHANGE. Human Communication Research 1:2, pages 145-158.
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