Advanced search
Publication Cover
Journal of Broadcasting & Electronic Media Volume 37, 1993 - Issue 4
Submit an article Journal homepage
31
Views
9
CrossRef citations to date
0
Altmetric
Original Articles

An expanded, integrated model for determining audience exposure to television

Roger Cooper Assistant Professor in the Department of Radio/TV/ Film, Texas Christian University
Pages 401-418 | Accepted 01 Mar 1993, Published online: 18 May 2009

Citations (9)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (9)

Marianne Barrett, Chun Shao & Harrison Mantas. (2023) Revisiting the Impact of Structural Factors on Television Audience Behavior in the Streaming Age. Journal of Broadcasting & Electronic Media 67:1, pages 1-20.
Read now
Tai-Quan Peng, JonathanJ. H. Zhu, Jing-Jing Tong & Shu-Jun Jiang. (2012) PREDICTING INTERNET NON-USERS' ADOPTION INTENTION AND ADOPTION BEHAVIOR. Information, Communication & Society 15:8, pages 1236-1257.
Read now
Roger Cooper & Tang Tang. (2009) Predicting Audience Exposure to Television in Today's Media Environment: An Empirical Integration of Active-Audience and Structural Theories. Journal of Broadcasting & Electronic Media 53:3, pages 400-418.
Read now
Anke Wonneberger, Klaus Schoenbach & Lex van Meurs. (2009) Dynamics of Individual Television Viewing Behavior: Models, Empirical Evidence, and a Research Program. Communication Studies 60:3, pages 235-252.
Read now
WalterS. McDowell & StevenJ. Dick. (2003) Has lead‐in lost its punch? An analysis of primetime inheritance effects: Comparing 1992 with 2002. International Journal on Media Management 5:4, pages 285-293.
Read now
PhilipM. Napoli. (2001) The Unpredictable Audience: An Exploratory Analysis of Forecasting Error for New Prime-Time Network Television Programs. Journal of Advertising 30:2, pages 53-60.
Read now
Susan Tyler Eastman, GregoryD. Newton, KarenE. Riggs & Jeffrey Neal‐Lunsford. (1997) Accelerating the flow: A transition effect in programming theory?. Journal of Broadcasting & Electronic Media 41:2, pages 265-283.
Read now
Susan Tyler Eastman, GregoryD. Newton & Lindsy Pack. (1996) Promoting prime‐time programs in megasporting events. Journal of Broadcasting & Electronic Media 40:3, pages 366-388.
Read now
Roger Cooper. (1996) The status and future of audience duplication research: An assessment of ratings‐based theories of audience behavior. Journal of Broadcasting & Electronic Media 40:1, pages 96-111.
Read now

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.