Citations (57)
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Paige Alfonzo. (2023) Getting Granular— Uncovering Actionable Insights for Effective Social Media Management in the Higher Education Sector. Journal of Nonprofit & Public Sector Marketing 35:5, pages 468-493.
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Sanjay Krishnapratap Pawar & Swati Amit Vispute. (2023) Exploring international students’ adoption of AI-enabled voice assistants in enrolment decision making: a grounded theory approach. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Önder Kethüda & Yusuf Bilgin. (2023) The role of social media marketing activities in converting existing students into university advocates. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Ilker Cingillioglu, Uri Gal & Artem Prokhorov. (2023) Social media marketing for student recruitment: an algorithmically sequenced literature review. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Anesa Hosein & Namrata Rao. (2023) Selling lemons? The relationship between learning and teaching information on university programme web pages and future students’ course satisfaction. Journal of Marketing for Higher Education 33:1, pages 124-141.
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Mario Cassar & Albert Caruana. (2023) Attracting international student applications to a university website: The role of story-based content and gender in improving stickiness. Journal of Marketing for Higher Education 33:1, pages 79-96.
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Mariko Morimoto. (2023) The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns. Journal of International Consumer Marketing 35:1, pages 79-93.
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Ali Galip Ayvat & Fatma Gunturkun. (2022) Analysis of the effect of a university’s integrated marketing communication activities on university choices using the decision tree technique. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Oluwasegun A. Oladipo & Budy Sugandi. (2022) Recruitment and mobility of international students: spotlight on a Chinese university. Globalisation, Societies and Education 20:5, pages 655-668.
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Harriet Jeckells. (2022) An investigation into the influential factors that impact consumer decision-making among prospective online MBA students. Journal of Marketing for Higher Education 32:2, pages 278-304.
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Carolyn McNicholas & Rita Marcella. (2022) An interactive decision-making model of international postgraduate student course choice. Journal of Marketing for Higher Education 0:0, pages 1-26.
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Ayşe Collins, Hasan Şimşek & Aygil Takır. (2022) Choosing a Higher Education destination: Marketing of where, why and how?. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Liliana Carvalho, Amélia Brandão & Luísa Helena Pinto. (2021) Understanding the importance of eWOM on Higher Education Institutions’ brand equity. Journal of Marketing for Higher Education 31:2, pages 261-279.
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Mariko Morimoto. (2021) Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge. International Journal of Advertising 40:3, pages 431-451.
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Kashif Farhat, Sany Sanuri Mohd. Mokhtar & Salniza Bt. Md. Salleh. (2021) Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs). Journal of Marketing for Higher Education 31:1, pages 107-135.
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Evelyn C. Allen & Brian Collisson. (2020) Do aspirational role models inspire or backfire? Perceived similarity mediates the effect of role models on minority students’ college choices. Journal of Marketing for Higher Education 30:2, pages 221-238.
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Harald Kraus & James Burford. (2020) ‘Just like studying abroad’: an analysis of the online promotional videos of Thai university international programmes. Journal of Marketing for Higher Education 30:2, pages 203-220.
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Angela Towers & Neil Towers. (2020) Re-evaluating the postgraduate students’ course selection decision making process in the digital era. Studies in Higher Education 45:6, pages 1133-1148.
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María del Rocío Bonilla, Eva Perea, José Luis del Olmo & August Corrons. (2020) Insights into user engagement on social media. Case study of a higher education institution. Journal of Marketing for Higher Education 30:1, pages 145-160.
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Gabriel Simiyu, Ronald Bonuke & Joyce Komen. (2020) Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude. Journal of Marketing for Higher Education 30:1, pages 66-86.
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Tri D. Le, Angela R. Dobele & Linda J. Robinson. (2019) Information sought by prospective students from social media electronic word-of-mouth during the university choice process. Journal of Higher Education Policy and Management 41:1, pages 18-34.
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James Pringle & Samantha Fritz. (2019) The university brand and social media: using data analytics to assess brand authenticity. Journal of Marketing for Higher Education 29:1, pages 19-44.
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George Veletsianos, Royce Kimmons, Ashley Shaw, Laura Pasquini & Scott Woodward. (2017) Selective openness, branding, broadcasting, and promotion: Twitter use in Canada’s public universities. Educational Media International 54:1, pages 1-19.
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Lili Gai, Chunhao Xu & Lou E. Pelton. (2016) A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets. Journal of Marketing for Higher Education 26:2, pages 181-198.
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Ragnhild Lyngved Staberg, Anita Nordeng Jakobsen, Jonas Rolf Persson & Lisbeth Mehli. (2022) Interest, identity and perceptions: What makes a food technologist?. British Food Journal 125:4, pages 1488-1503.
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Belén Moreno-Albarracín & Tania Blanco-Sánchez. (2023) Instagram como canal de comunicación en el ámbito académico. Comparativa de las estrategias de las mejores universidades del mundo. Revista de Comunicación 22:1.
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Joana Motta & Maria Barbosa. (2018) Social Media as a Marketing Tool for European and North American Universities and Colleges. Journal of Intercultural Management 10:3, pages 125-154.
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