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Journal of Global Marketing Volume 22, 2009 - Issue 4
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ARTICLES

Country-of-Origin Effects and Global Brand Trust: A First Look

Alfred Rosenbloom Marketing and International Business, Brennan School of Business, Dominican University, River Forest, Illinois, USA
&
James E. Haefner University of St. Francis, Joliet, Illinois, USA
Pages 267-278 | Published online: 03 Sep 2009

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Muhammad Kashif & Maduka Udunuwara. (2023) Redefining brand globalness: an interpretive inquiry. Journal of Marketing Theory and Practice 0:0, pages 1-16.
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Thomas Aichner & Abdel Monim Shaltoni. (2018) Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, country-of-origin, and e-commerce. The International Review of Retail, Distribution and Consumer Research 28:2, pages 115-136.
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Qin Sun, Audhesh K. Paswan & Margie Tieslau. (2016) Country Resources, Country Image, and Exports: Country Branding and International Marketing Implications. Journal of Global Marketing 29:4, pages 233-246.
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