Journal of Global Marketing, Volume 22, Issue 4 (2009)

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Journal of Global Marketing, Volume 22, Issue 4 (2009)

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EDITORIAL

Editorial
Editorial
Erdener Kaynak
Pages: 247-249
Published online: 03 Sep 2009
First Page PreviewforEditorial | Full Text | References | PDF (34.4 KB)
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ARTICLES

Article
Defending a Domestic Position Against Global Entries
Yaron Timmor, Samuel Rabino & Jehiel Zif
Pages: 251-265
Published online: 03 Sep 2009
AbstractforDefending a Domestic Position Against Global Entries | Full Text | References | PDF (113.6 KB)
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Article
Country-of-Origin Effects and Global Brand Trust: A First Look
Alfred Rosenbloom & James E. Haefner
Pages: 267-278
Published online: 03 Sep 2009
AbstractforCountry-of-Origin Effects and Global Brand Trust: A First Look | Full Text | References | PDF (99 KB)
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Free Access
Article
A Critical Review of Market Entry Selection and Expansion Into Japan's Market
Austin Uzama
Pages: 279-298
Published online: 03 Sep 2009
AbstractforA Critical Review of Market Entry Selection and Expansion Into Japan's Market | Full Text | References | PDF (1.4 MB)
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Article
Ethical Decision Making: Panama–United States Differences in Consumer and Marketing Contexts
Srivatsa Seshadri & Greg M. Broekemier
Pages: 299-311
Published online: 03 Sep 2009
AbstractforEthical Decision Making: Panama–United States Differences in Consumer and Marketing Contexts | Full Text | References | PDF (104.2 KB)
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Article
The Role of the Advertising Agency in the Cultural Message Content of Advertisements: A Comparison of the Middle East and the United States
Morris Kalliny & Salma Ghanem
Pages: 313-328
Published online: 03 Sep 2009
AbstractforThe Role of the Advertising Agency in the Cultural Message Content of Advertisements: A Comparison of the Middle East and the United States | Full Text | References | PDF (115 KB)
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BOOK REVIEW

Book Review
Global Marketing Management
FOURTH EDITION. M. Kotabe and K. Helsen. New York: John Wiley and Sons, Inc. (2008), 682 pages. ISBN: 978-0-471-75527-2. List price: $54.84. Softcover.
Somjit Barat
Pages: 329-331
Published online: 03 Sep 2009
First Page PreviewforGlobal Marketing Management | Full Text | PDF (36.9 KB)
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