Citations (10)
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Nadjim Mkedder & Mahmut Bakır. (2023) A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches. Journal of Global Marketing 36:5, pages 372-395.
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Patrick Van Esch, Gavin Northey, Sarah Duffy, Jonas Heller & Magdalene Striluk. (2018) The Moderating Influence of Country of Origin Information Seeking on Homophily and Product Satisfaction. Journal of Promotion Management 24:3, pages 332-348.
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Zuhal Cilingir & Cigdem Basfirinci. (2014) The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on Country of Origin Effects: An Empirical Analysis on Turkish Consumers’ Product Evaluation. Journal of International Consumer Marketing 26:4, pages 284-310.
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Yoav DubinskyYoav Dubinsky. 2023. Nation Branding and Sports Diplomacy. Nation Branding and Sports Diplomacy
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Pablo Farías & Luis Torres. (2021) The role of market and product category characteristics in local versus foreign language branding in Latin America. Management Decision 60:5, pages 1492-1510.
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Maria Palazzo, Agostino Vollero & Alfonso Siano. (2017) Identifying new segments from a global branding perspective: a three-country study. Journal of Marketing Analytics 4:4, pages 159-171.
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Pablo Farías. (2015) DETERMINANTS OF THE SUCCESS OF GLOBAL AND LOCAL BRANDS IN LATIN AMERICA. Revista de Administração de Empresas 55:5, pages 539-550.
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Aybeniz Akdeniz Ar & Ali Kara. (2014) Emerging market consumers’ country of production image, trust and quality perceptions of global brands made-in China. Journal of Product & Brand Management 23:7, pages 491-503.
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황희중. (2013) A Study on the Global Management Strategy for Product Quality Assurance Based on Brand Power and Country of Origin Effect. Journal of Distribution Science 11:2, pages 23-33.
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