Journal of Global Marketing, Volume 25, Issue 3 (2012)

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Journal of Global Marketing, Volume 25, Issue 3 (2012)

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Articles

Article
The Impact of Integration and Responsiveness on MNC Subsidiaries’ Market Orientation
Riliang Qu
Pages: 127-140
Published online: 06 Dec 2012
AbstractforThe Impact of Integration and Responsiveness on MNC Subsidiaries’ Market Orientation | Full Text | References | PDF (170.5 KB)
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Article
The Importance of Second-Hand Knowledge in the Revised Uppsala Model: Can European Textiles Producers Export to China?
Susana Costa e Silva, Eugénia Pacheco, Raquel Meneses & Carlos Brito
Pages: 141-160
Published online: 06 Dec 2012
AbstractforThe Importance of Second-Hand Knowledge in the Revised Uppsala Model: Can European Textiles Producers Export to China? | Full Text | References | PDF (806.4 KB)
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Article
Country of Production Biases on Consumer Perceptions of Global Brands: Evidence From an Emerging Market
Aybeniz Akdeniz Ar & Ali Kara
Pages: 161-179
Published online: 06 Dec 2012
AbstractforCountry of Production Biases on Consumer Perceptions of Global Brands: Evidence From an Emerging Market | Full Text | References | PDF (757.5 KB)
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