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Journal of Global Marketing Volume 27, 2014 - Issue 2
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Original Article

Modeling the Effects of an International Crisis on Brand Equity

Amro A. MaherCorrespondence[email protected]
Pages 74-84 | Published online: 06 May 2014

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Anita Goyal & Pranay Verma. (2022) The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention. Journal of Strategic Marketing 0:0, pages 1-15.
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Articles from other publishers (2)

Pranay Verma. (2021) Animosity leads to boycott and subsequent reluctance to buy: evidence from Sino Indian disputes. Review of International Business and Strategy 32:3, pages 368-386.
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Mar Gómez, Alejandra C. Fernández, Arturo Molina & Evangelina Aranda. (2018) City branding in European capitals: An analysis from the visitor perspective. Journal of Destination Marketing & Management 7, pages 190-201.
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