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Journal of Global Marketing
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Volume 27, Issue 2

Journal of Global Marketing

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Journal of Global Marketing, Volume 27, Issue 2 (2014)

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Journal of Global Marketing, Volume 27, Issue 2 (2014)

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Vol 37, 2024 Vol 36, 2023 Vol 35, 2022 Vol 34, 2021 Vol 33, 2020 Vol 32, 2019 Vol 31, 2018 Vol 30, 2017 Vol 29, 2016 Vol 28, 2015 Volume 27, 2014 Vol 26, 2013 Vol 25, 2012 Vol 24, 2011 Vol 23, 2010 Vol 22, 2009 Vol 21, 2008 Vol 20, 2007 Vol 19, 2005-2006 Vol 18, 2005 Vol 17, 2004 Vol 16, 2003 Vol 15, 2001-2002 Vol 14, 2000-2001 Vol 13, 1999-2000 Vol 12, 1998-1999 Vol 11, 1997-1998 Vol 10, 1996-1997 Vol 9, 1996 Vol 8, 1994-1995 Vol 7, 1993-1994 Vol 6, 1993 Vol 5, 1991-1992 Vol 4, 1991 Vol 3, 1990 Vol 2, 1989 Vol 1, 1988

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Original Article

Article

The International Rate of Discontinuance of Some Old Products

Javier Palacios Fenech & Nick Tibor Longford

Pages: 59-73

Published online: 06 May 2014

AbstractforThe International Rate of Discontinuance of Some Old Products | Full Text | References | PDF (145.3 KB)

225 Views
4 CrossRef citations
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Article

Modeling the Effects of an International Crisis on Brand Equity

Amro A. Maher

Pages: 74-84

Published online: 06 May 2014

AbstractforModeling the Effects of an International Crisis on Brand Equity | Full Text | References | PDF (146.9 KB)

393 Views
3 CrossRef citations
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Article

Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions

Canan Eryigit & Mehmet Eryigit

Pages: 85-93

Published online: 06 May 2014

AbstractforUnderstanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions | Full Text | References | PDF (153.4 KB)

2156 Views
6 CrossRef citations
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Article

The Importance of Fashion: The Chinese and U.S. Gen Y Perspective

Christina S. Simmers, R. Stephen Parker & Allen D. Schaefer

Pages: 94-105

Published online: 06 May 2014

AbstractforThe Importance of Fashion: The Chinese and U.S. Gen Y Perspective | Full Text | References | PDF (94.9 KB)

1851 Views
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Article

Contractual Completeness: A Comparison of Two Heterogeneous Emerging Markets

Emmanuel Chao

Pages: 106-127

Published online: 06 May 2014

AbstractforContractual Completeness: A Comparison of Two Heterogeneous Emerging Markets | Full Text | References | PDF (189.3 KB)

126 Views
3 CrossRef citations
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Article

Impact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior

Garima Malik & Abhinav Guptha

Pages: 128-143

Published online: 06 May 2014

AbstractforImpact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior | Full Text | References | PDF (472.4 KB)

10816 Views
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Journal of Global Marketing (Vol.27, Iss.2, 2014)

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