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Journal of Global Marketing Volume 27, 2014 - Issue 2
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Original Article

Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions

Canan EryigitCorrespondence[email protected]
&
Mehmet Eryigit
Pages 85-93 | Published online: 06 May 2014

Citations (6)

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Read on this site (2)

Önder Kethüda. (2023) Positioning strategies and rankings in the HE: congruence and contradictions. Journal of Marketing for Higher Education 33:1, pages 97-123.
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Hilary Wason & Nathalie Charlton. (2015) How positioning strategies affect co-branding outcomes. Cogent Business & Management 2:1.
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Articles from other publishers (4)

Wei Yang, Waranan Tantiwat, Alan Renwick, Cesar Revoredo-Giha & Le Wang. (2022) The role of credence attribute claims in food product launch – a comparative study of New Zealand and Australia. British Food Journal 125:7, pages 2588-2609.
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June Won & J. Lucy Lee. (2022) The Role of an Actual Brand Positioning: An Analysis of Digital Advertisements. International Journal of Sport Communication 15:1, pages 43-52.
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Önder Kethüda. 2020. Improving Marketing Strategies for Private Label Products. Improving Marketing Strategies for Private Label Products 83 109 .
J. Lucy Lee, Yukyoum Kim & June Won. (2018) Sports brand positioning. International Journal of Sports Marketing and Sponsorship 19:4, pages 450-471.
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