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Original Article

The Importance of Fashion: The Chinese and U.S. Gen Y Perspective

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Read on this site (3)

Maximilian Faschan, Claude Chailan & Richard Huaman-Ramirez. (2020) Emerging adults’ luxury fashion brand value perceptions: A cross-cultural comparison between Germany and China. Journal of Global Fashion Marketing 11:3, pages 207-231.
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Hua Dai, Tao “Eric” Hu & Yue “Jeff” Zhang. (2019) Exploring Co-Created Service Value and Interactions of Social Commerce in China: A Service-Dominant Logic Perspective. Journal of Global Marketing 32:5, pages 356-376.
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Irem Eren-Erdogmus, Emine Cobanoglu & Isil Budeyri-Turan. (2015) Exploring dimensions of brand personality for Generation Y in the apparel market: The case of Turkey. Journal of Global Fashion Marketing 6:2, pages 150-161.
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Articles from other publishers (9)

Mohamad-Noor Salehhuddin Sharipudin, Man Lai Cheung, Mauro Jose De Oliveira & Andrea Solyom. (2021) The Role of Post-Stay Evaluation on Ewom and Hotel Revisit Intention among Gen Y. Journal of Hospitality & Tourism Research 47:1, pages 57-83.
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Ian Phau, Olamide Oluwabusola Akintimehin, Bin Shen & Isaac Cheah. (2022) “Buy, wear, return, repeat”: Investigating Chinese consumers' attitude and intentions to engage in wardrobing. Strategic Change 31:3, pages 345-356.
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Gong Sun, Jie Li, Zhiming Cheng, Steven D'Alessandro & Lester Johnson. (2020) Consumer personality factors and iPhone consumption in China . Journal of Consumer Behaviour 20:4, pages 862-870.
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Jung-Hwan Kim, Man Man Hsu & Chi-lok Andrew Yuen. (2020) Individual and Social Factors Impacting Chinese Millennials’ Luxury Consumption. International Journal of Costume and Fashion 20:1, pages 27-43.
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Lini Zhang & Haidong Zhao. (2019) Personal value vs. luxury value: What are Chinese luxury consumers shopping for when buying luxury fashion goods?. Journal of Retailing and Consumer Services 51, pages 62-71.
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Yixiao Li, Shuiqing Yang, Shuai Zhang & Wenyu Zhang. (2019) Mobile social media use intention in emergencies among Gen Y in China: An integrative framework of gratifications, task-technology fit, and media dependency. Telematics and Informatics 42, pages 101244.
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Noreen Siddiqui, Mike Mannion & Ruth Marciniak. 2019. Social Commerce. Social Commerce 213 234 .
Huajian Cai, Xi Zou, Yi Feng, Yunzhi Liu & Yiming Jing. (2018) Increasing Need for Uniqueness in Contemporary China: Empirical Evidence. Frontiers in Psychology 9.
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Subhadip Roy, Raj Sethuraman & Rashmita Saran. (2016) The effect of demographic and personality characteristics on fashion shopping proneness. International Journal of Retail & Distribution Management 44:4, pages 426-447.
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