Citations (35)
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Alaleh Dadvari, Massoud Moslehpour & Shallyn Aprillia Shira. (2023) Insta-Influencers’ Endorsement Effect on Consumers’ Purchase Intention: Parallel Mediation Role of Brand Credibility and Brand Attitude. Journal of Asia-Pacific Business 24:4, pages 254-272.
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Huishan Pang, Ying Ge, Jibo He & Lingcong Zhang. (2021) Eye-tracking study of the celebrity effect on microblogging browsing: an example from Sina microblog. Behaviour & Information Technology 40:14, pages 1564-1578.
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Shima Behnoosh, Michael Naylor & Geoff Dickson. (2017) Promoting sport and physical activity participation: the impact of endorser expertise and recognisability. Managing Sport and Leisure 22:3, pages 214-233.
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