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Journal of Global Marketing Volume 27, 2014 - Issue 4
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Original Articles

The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing

Jonathan A. JensenCorrespondence[email protected]
,
Joe Cobbs
&
Mark D. Groza
Pages 247-261 | Published online: 12 Aug 2014

Citations (6)

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Read on this site (2)

Nicolas Baecker, Ho Fai (Ben) Chan, Sascha L. Schmidt, Dominik Schreyer & Benno Torgler. (2023) Women’s volleyball demand across different distribution channels. European Sport Management Quarterly 0:0, pages 1-21.
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Xue Xiao, Shufang Wang, Lejun Zhang & Cheng-zhi Qin. (2019) Complexity analysis of manufacturing service ecosystem: a mapping-based computational experiment approach. International Journal of Production Research 57:2, pages 357-378.
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Articles from other publishers (4)

Joe B. Cobbs, Jonathan A. Jensen & B. David Tyler. (2021) The sponsorship performance cycle: longitudinal evidence of sponsors’ contribution to Formula One team achievement. Journal of Business & Industrial Marketing 37:1, pages 103-114.
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Romain Roult, Denis Auger & Marie-Pierre Lafond. (2020) Formula 1, city and tourism: a research theme analyzed on the basis of a systematic literature review. International Journal of Tourism Cities 6:4, pages 813-830.
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Jonathan A. Jensen, Lane Wakefield, Joe B. Cobbs & Brian A. Turner. (2016) Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry. Marketing Intelligence & Planning 34:2, pages 281-298.
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Karen L. Orengo-Serra. (2015) Niche strategy and international growth: Comparing Puerto Rico and Corsica SMEs in the Specialty food industry. ECONOMIA AGRO-ALIMENTARE:3, pages 57-88.
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