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Journal of Global Marketing Volume 27, 2014 - Issue 5
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Original Articles

Prepurchase Determinants of Brand Avoidance: The Moderating Role of Country-of-Origin Familiarity

Muhammad Asif KhanCorrespondence[email protected]
&
Michael S.W. Lee
Pages 329-343 | Published online: 11 Sep 2014

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Shampy Kamboj & Manika Sharma. (2023) Dark side of consumer-brand relationships: A brand hate perspective in anti-brand social media communities. Journal of Global Marketing 36:4, pages 245-267.
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Ilaria Curina, Barbara Francioni, Marco Cioppi & Elisabetta Savelli. (2021) Traits and peculiarities of different brand hate behaviours. Journal of Strategic Marketing 29:3, pages 227-246.
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Terence Motsi & Ji Eun Park. (2020) National Stereotypes as Antecedents of Country-of-Origin Image: The Role of the Stereotype Content Model. Journal of International Consumer Marketing 32:2, pages 115-127.
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Lu Lin, Yingjiao Xu & Qiong Tao. (2020) Motivational drivers of Chinese consumers’ brand avoidance behaviours: a perspective of sportswear. International Journal of Fashion Design, Technology and Education 13:1, pages 45-57.
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Lin Yang, Fandy Tjiptono & Wai Ching Poon. (2018) Will you fly with this airline in the future? An empirical study of airline avoidance after accidents. Journal of Travel & Tourism Marketing 35:9, pages 1145-1159.
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Meena Rambocas & Aniera Xuxa Ramsubhag. (2018) The Moderating Role of Country of Origin on Brand Equity, Repeat Purchase Intentions, and Word of Mouth in Trinidad and Tobago. Journal of Global Marketing 31:1, pages 42-55.
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Ossi Pesämaa, Aviv Shoham, Muhammad LaL Khan & Irfan Jan Muhammad. (2015) The Impact of Social Networking and Learning Orientation on Performance. Journal of Global Marketing 28:2, pages 113-131.
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