Prepurchase Determinants of Brand Avoidance: The Moderating Role of Country-of-Origin Familiarity

REFERENCES

• Aaker, J. (1999). The malleable self: The role of self-expression in persuasion. Journal of Marketing Research, 36(1), 45–57.
   Web of Science ®Google Scholar
• Ahmed, Z.U., Johnson, J.P., Yang, X., Fatt, C.K., Teng, H.S., & Boon, L.C. (2004). Does country of origin matter for low-involvement products? International Marketing Review, 21(1), 102–120.
   Web of Science ®Google Scholar
• Aikin, L.S., & West, S.G. (1991). Multiple regression: Testing and interpreting interactions. Thousand Oaks, CA: Sage.
   Google Scholar
• Ajzen, I. (1991). The theory of planned behaviour. Organizational behavior and Human Decision Process, 50, 179–211.
   Web of Science ®Google Scholar
• Ajzen, I., & Fishbein, M. (1969). The prediction of behavioral intentions in a choice situation. Journal of Experimental Social Psychology, 5(4), 400–416.
   Web of Science ®Google Scholar
• Albert, N., Merunka, D., & Valette-Florence, P. (2008). When consumers love their brands: Exploring the concept and its dimensions. Journal of Business Research, 61(10), 1062–1075.
   Web of Science ®Google Scholar
• Ang, S.H., Cheng, P.S., Lim, E.A. C., & Tambyah, S.K. (2001). Spot the difference: consumer responses toward counterfeits. Journal of Consumer Marketing, 18(3), 219–235.
   Google Scholar
• Bagozzi, R.P. (1992). The Self-regulation of attitudes, intentions, and behavior. Social Psychology Quarterly, 55(2), 178–204.
   Web of Science ®Google Scholar
• Bagozzi, R.P., Gopinath, M., & Nyer, P.U. (1999). The role of emotions in marketing. Journal of the Academy of Marketing Science, 27(2), 184–206.
   Web of Science ®Google Scholar
• Bagozzi, R.P., & Yi, Y. (1989). The degree of intention formation as a moderator of the attitude-behavior relationship. Social Psychology Quarterly, 52(4), 266.
   Web of Science ®Google Scholar
• Baker, M.J., & Churchill, G.A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing Research, 14(4), 538–555.
   Web of Science ®Google Scholar
• Banister, E.N., & Hogg, M.K. (2001). Dislikes, distastes and the undesired self: conceptualising and exploring the role of the undesired end state in consumer experience.
   Google Scholar
• Banister, E.N., & Hogg, M.K. (2004). Negative symbolic consumption and consumers’ drive for self-esteem: The case of the fashion industry. European Journal of Marketing, 38(7), 850–868.
   Google Scholar
• Baron, R.M., & Kenny, D.A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182.
   PubMed Web of Science ®Google Scholar
• Batra, R., Boush, D.M., Chung-Hyun, K., & Kahle, L.R. (2000). Cynicism and conformity as correlates of trust in product information sources. Journal of Current Issues & Research in Advertising, 15(2), 71–79.
   Google Scholar
• Bauer, R.A. (1960). “Consumer behavior as risk taking.” Dynamic marketing for a changing world, Chicago. American Marketing Association, 398.
   Google Scholar
• Bettman, J.R. (1973). Perceived risk and its components: A model and empirical test. Journal of Marketing Research, 10(2), 184–190.
   Web of Science ®Google Scholar
• Bhattacharya, C.B., & Elsbach, K.D. (2002). Us versus them: The roles of organizational identification and disidentification in social marketing initiatives. Journal of Public Policy & Marketing, 21(1), 26–36.
   Web of Science ®Google Scholar
• Bodur, M., & Day, R.L. (1978). Consumer response to dissatisfaction with services and intangibles. Advances in Consumer Research, 5(1), 263–272.
   Google Scholar
• Bosnjak, M., & Rudolph, N. (2008). Undesired self-image congruence in a low-involvement product context. European Journal of Marketing, 42(5/6), 702–712.
   Web of Science ®Google Scholar
• Bougie, R., Pieters, R., & Zeelenberg, M. (2003). Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services. Journal of the Academy of Marketing Science, 31(4), 377–393.
   Web of Science ®Google Scholar
• Campbell, B.M. (1969). The existence and determinants of evoked set in brand choice behavior. Ph.D. Diss., Columbia University.
   Google Scholar
• Carroll, B.A., & Ahuvia, A.C. (2006). Some antecedents and outcomes of brand love. Marketing Letters, 17(2), 79–89.
   Web of Science ®Google Scholar
• Charles, W.R. , Jr. (2012). Consumer demographics as antecedents in the animosity model of foreign product purchase. International Journal of Business and Social science, 3(4), 13–21.
   Google Scholar
• Chaudhuri, A. (1997). Consumption emotion and perceived risk: A macro-analytic approach. Journal of Business Research, 39(2), 81–92.
   Web of Science ®Google Scholar
• Cheng, T.C. E., Lam, D.Y. C., & Yeung, A.C. L. (2006). Adoption of Internet banking: an empirical study in Hong Kong. Decision Support Systems, 42(3), 1558–1572.
   Web of Science ®Google Scholar
• Cherrier, H. (2009). Anti-consumption discourses and consumer-resistant identities. Journal of Business Research, 62(2), 181–190.
   Web of Science ®Google Scholar
• Craig-Lees, M., & Hill, C. (2002). Understanding voluntary simplifiers. Psychology and Marketing, 19(2), 187–210.
   Web of Science ®Google Scholar
• Cunningham, S.M. (1967). The major dimensions of perceived risk. In: D.F. Cox (Ed.), Risk Taking and information handling in consumer behavior. Boston, MA: Boston University Press.
   Google Scholar
• Dalli, D., Romani, S., & Gistri, G. (2006). Brand dislike: Representing the negative side of consumer preferences. Advances in Consumer Research, 33(1), 87–95.
   Google Scholar
• Debbabi, S., Daassi, M., & Baile, S. (2010). Effect of online 3D advertising on consumer responses: The mediating role of telepresence. Journal of Marketing Management, 26(9-10), 967–992.
   Google Scholar
• Dodds, W.B., Monroe, K.B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of Marketing Research, 28(3), 307–319.
   Web of Science ®Google Scholar
• Douglas, S.P., & Craig, C.S. (1997). The changing dynamic of consumer behavior: Implications for cross-cultural research. International Journal of Research in Marketing, 14(4), 379–395.
   Web of Science ®Google Scholar
• Dowling, G.R., & Staelin, R. (1994). A model of perceived risk and intended risk-handling activity. The Journal of Consumer Research, 21(1), 119–134.
   Web of Science ®Google Scholar
• Duhacheck, A., Zhang, S., & Krishnan, S. (2007). Anticipated group interaction: Coping with valence asymmetries in attitude shift. The Journal of Consumer Research, 34(3), 395–405.
   Web of Science ®Google Scholar
• Elliot, A.J. (1999). Approach and avoidance motivation and achievement goals. Educational Psychologist, 34(3), 169.
   Web of Science ®Google Scholar
• Elliott, G.R., & Cameron, R.C. (1994). Consumer perception of product quality and the country-of-origin effect. Journal of International Marketing, 2(2), 49–62.
   Google Scholar
• Elsbach, K.D., & Bhattacharya, C.B. (2001). Defining who you are by what you’re not: Organizational disidentification and the National Rifle Association. Organization Science, 12(4), 393–413.
   Web of Science ®Google Scholar
• Englis, B.G., & Solomon, M.R. (1995). To be and not to be: Lifestyle imagery, reference groups, and “the clustering of America.” Journal of Advertising, 24(1), 13–28.
   Web of Science ®Google Scholar
• Englis, B.G., & Solomon, M.R. (1997). I am not therefore, I am: The role of avoidance products in shaping consumer behavior. Advances in Consumer Research, 24, 61–63.
   Google Scholar
• Escalas, J.E., & Bettman, J.R. (2005). Self-construal, reference groups, and brand meaning. Journal of Consumer Research: An Interdisciplinary Quarterly, 32(3), 378–389.
   Web of Science ®Google Scholar
• Featherman, M.S., & Pavlou, P.A. (2003). Predicting e-services adoption: A perceived risk facets perspective. International Journal of Human-Computer Studies, 59(4), 451–474.
   Web of Science ®Google Scholar
• Fishbein, M., & Ajzen, I. (1972). Attitudes and opinions. Annual Review of Psychology, 23(1), 487–544.
   Google Scholar
• Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to Theory and research. Reading, MA: Addison-Wesley.
   Google Scholar
• Folkes, V.S. (1988). The availability heuristic and perceived risk. The Journal of Consumer Research, 15(1), 13–23.
   Web of Science ®Google Scholar
• Fournier, S. (1998). Consumers and their brands: Developing Relationship theory in Consumer research. Journal of Consumer Research, 24(4), 343–353.
   Web of Science ®Google Scholar
• Fournier, S., & Mick, D.G. (1999). Rediscovering satisfaction. The Journal of Marketing, 63(4), 5–23.
   Web of Science ®Google Scholar
• Friedman, M. (1985). Consumer boycotts in the United States, 1970-1980: Contemporary events in historical perspective. Journal of Consumer Affairs, 19(1), 96–117.
   Web of Science ®Google Scholar
• Garretson, J.A., & Clow, K.E. (1999). The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry. Journal of Services Marketing, 13(1), 59–72.
   Google Scholar
• Griffith, D.A., & Chen, Q. (2004). The influence of virtual direct experience (VDE) on on-line ad message effectiveness. Journal of Advertising, 33(1), 55–68.
   Web of Science ®Google Scholar
• Grubb, E.L., & Harrison L. Grathwohl. (1967). Consumer self-concept, symbolism and market behavior: A theoretical approach. The Journal of Marketing, 31(4), 22–27.
   Web of Science ®Google Scholar
• Gupta, B., Dasgupta, S., & Gupta, A. (2008). Adoption of ICT in a government organization in a developing country: An empirical study. The Journal of Strategic Information Systems, 17(2), 140–154.
   Web of Science ®Google Scholar
• Hamzaoui, L., & Merunka, D. (2006). The impact of country of design and country of manufacture on consumer perceptions of bi-national products’ quality: An empirical model based on the concept of fit. Journal of Consumer Marketing, 23(3), 145–155.
   Google Scholar
• Han, C.M. (1990). Testing the role of country image in consumer choice behaviour. European Journal of Marketing, 24(6), 24–40.
   Google Scholar
• Honkanen, P., Verplanken, B., & Olsen, S.O. (2006). Ethical values and motives driving organic food choice. Journal of Consumer Behavior, 5, 420–430.
   Google Scholar
• Hayes, A.F., & Matthes, J. (2009). Computational procedures for probing interactions in OLS and logistic regression: SPSS and SAS implementations. Behavior Research Methods, 41(3), 924–936.
   PubMed Web of Science ®Google Scholar
• Hirschman, A. (1970). Exit, voice, and loyalty: Responses to decline in firms, organizations, and states. Boston, MA: Harvard University Press.
   Google Scholar
• Hofstede, G. (1980). Cultural's consequences: International differences in work-related issues. Beverly Hills, CA: Sage.
   Google Scholar
• Hogg, M. (1998). Anti-constellations: Exploring the impact of negation on consumption. Journal of Marketing Management, 14(1), 133–158.
   Google Scholar
• Hogg, M.K., Cox, A.J., & Keeling, K. (2000). The impact of self-monitoring on image congruence and product/brand evaluation. European Journal of Marketing, 34(5/6), 641–667.
   Google Scholar
• Hogg, M., & Michell, P. (1996). Identity, self and consumption: A conceptual framework. Journal of Marketing Management, 12, 629–644.
   Google Scholar
• Hooley, G.J., Greenley, G.E., Cadogan, J.W., & Fahy, J. (2005). The performance impact of marketing resources. Journal of Business Research, 58(1), 18–27.
   Web of Science ®Google Scholar
• Howard, J.A., & Sheth, J.N. (1969). The theory of buyer behavior. New York, NY: Wiley.
   Google Scholar
• Jacoby, J., & Kaplan, L.B. (1972). “The Components of Perceived Risk,” in Proceedings of the Third Annual Conference of the Association for Consumer Research. Association for Consumer Research, 382–393.
   Google Scholar
• Jacoby, J., & Kyner, D.B. (1973). Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research, 10(1), 1–9.
   Web of Science ®Google Scholar
• James, L.R., & Brett, J.M. (1984). Mediators, moderators, and tests for mediation. Journal of Applied Psychology, 69(2), 307–321.
   Web of Science ®Google Scholar
• Janda, S., & Rao, C.P. (1997). The effect of country-of-origin related stereotypes and personal beliefs on product evaluation. Psychology and Marketing, 14(7), 689–702.
   Web of Science ®Google Scholar
• Jiménez, N.H., & Martín, S.san. (2010). The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity. International Business Review, 19(1), 34–45.
   Web of Science ®Google Scholar
• Kaplan, L.B., Szybillo, G.J., & Jacoby, J. (1974). Components of perceived risk in product purchase: A cross-validation. Journal of Applied Psychology, 59(3), 287–291.
   Web of Science ®Google Scholar
• Kelman, H.C. (1958). Compliance, identification, and internalization: Three processes of attitude change. The Journal of Conflict Resolution, 2(1), 51–60.
   Google Scholar
• Klein, J., & Dawar, N. (2004). Corporate social responsibility and consumers’ attributions and brand evaluations in a product-harm crisis. International Journal of Research in Marketing, 21(3), 203–217.
   Web of Science ®Google Scholar
• Klein, J.G., Ettenson, R., & Morris, M.D. (1998). The animosity model of foreign product purchase: An empirical test in the People's Republic of China. The Journal of Marketing, 62(1), 89–100.
   Web of Science ®Google Scholar
• Klein, J.G., Smith, N.C., & John, A. (2004). Why we boycott: Consumer motivations for boycott participation. Journal of Marketing, 68(3), 92–109.
   Web of Science ®Google Scholar
• Kozinets, R.V. (2002). Can Consumers escape the market? Emancipatory illuminations from Burning Man. The Journal of Consumer Research, 29(1), 20–38.
   Web of Science ®Google Scholar
• Kozinets, R.V., & Handelman, J. (1998). Ensouling consumption: A netnographic exploration of the meaning of boycotting behavior. Advances in Consumer Research Volume, 25, 475–480.
   Google Scholar
• Kulviwat, S., Bruner II, G.C., & Al-Shuridah, O. (2009). The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption. Journal of Business Research, 62(7), 706–712.
   Web of Science ®Google Scholar
• Laroche, M., Papadopoulos, N., Heslop, L.A., & Mourali, M. (2005). The influence of country image structure on consumer evaluations of foreign products. International Marketing Review, 22(1), 96–115.
   Web of Science ®Google Scholar
• Lau, G.T., & Ng, S. (2009). Individual and Situational Factors Influencing Negative Word-of-Mouth Behaviour. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l’Administration, 18(3), 163–178.
   Google Scholar
• Lee, M.S. W. (2008). Brands we love to hate: An exploration of brand avoidance. Thesis,.
   Google Scholar
• Lee, M.S.W., Fernandez, K., & Hyman, M.R. (2009). Anti-consumption: An overview and research agenda. Journal of Business Research, 62(2), 145–147
   Web of Science ®Google Scholar
• Lee, M.S. W., Motion, J., & Conroy, D. (2009). Anti-consumption and brand avoidance. Journal of Business Research, 62(2), 169–180.
   Web of Science ®Google Scholar
• Lee, M.-C. (2009). Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit. Electronic Commerce Research and Applications, 8(3), 130–141.
   Web of Science ®Google Scholar
• Leonard-Barton, D. (1985). Experts as negative opinion leaders in the diffusion of a technological innovation. The Journal of Consumer Research, 11(4), 914–926.
   Web of Science ®Google Scholar
• Levy, S. (1959). Symbols for sales. Harvard Business Review, 37(4), 117–24.
   Web of Science ®Google Scholar
• Lin, W.-B. (2008). Investigation on the model of consumers’ perceived risk–integrated viewpoint. Expert Systems with Applications, 34(2), 977–988.
   Web of Science ®Google Scholar
• Lutz, R.J. (1975). Changing brand attitudes through modification of cognitive structure. The Journal of Consumer Research, 1(4), 49–59.
   Web of Science ®Google Scholar
• Mitra, K., Reiss, M.C., & Capella, L.M. (1999). An examination of perceived risk, information search and behavioral intentions in search, experience and credence services. Journal of Services Marketing, 13(3), 208–228.
   Google Scholar
• Moorman, C., Diehl, K., Brinberg, D., & Kidwell, B. (2004). Subjective knowledge, search locations, and consumer choice. The Journal of Consumer Research, 31(3), 673–680.
   Web of Science ®Google Scholar
• Narayana, C.L., & Markin, R.J. (1975). Consumer behavior and product performance: An alternative conceptualization. The Journal of Marketing, 39(4), 1–6.
   Web of Science ®Google Scholar
• Ogilvie, D.M. (1987). The undesired self: A neglected variable in personality research. Journal of Personality and Social Psychology, 52(2), 379–385.
   Web of Science ®Google Scholar
• Oliva, T.A., Oliver, R.L., & MacMillan, I.C. (1992). A catastrophe model for developing service satisfaction strategies. The Journal of Marketing, 56(3), 83–95.
   Web of Science ®Google Scholar
• Oliver, R.L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460–469.
   Web of Science ®Google Scholar
• Parkes, L.P., Schneider, S.K., & Bochner, S. (1999). Individualism-collectivism and self-concept: Social or contextual? Asian Journal of Social Psychology, 2(3), 367–383.
   Google Scholar
• Peter, J.P., & Ryan, M.J. (1976). An investigation of perceived risk at the brand level. Journal of Marketing Research, 13(2), 184–188.
   Web of Science ®Google Scholar
• Peter, J.P., & Tarpey, L.X. (1975). A comparative analysis of three consumer decision strategies. The Journal of Consumer Research, 2(1), 29–37.
   Web of Science ®Google Scholar
• Phau, I., Teah, M., & Lee, A. (2009). Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers. Journal of Targeting, Measurement and Analysis for Marketing, 17(1),3–15.
   Google Scholar
• Phillips, A.G., Silvia, P., & Paradise, M.J. (2007). The undesired self and emotional experience: A latent variable analysis. Journal of Social and Clinical Psychology, 26(9), 1035–1047.
   Web of Science ®Google Scholar
• Piacentini, M.G., & Banister, E.N. (2009). Managing anti-consumption in an excessive drinking culture. Journal of Business Research, 62(2), 279–288.
   Web of Science ®Google Scholar
• Povey, R., Wellens, B., & Conner, M. (2001). Attitudes toward following meat, vegetarian and vegan diets: An examination of the role of ambivalence. Appetite, 37(1), 15–26.
   PubMed Web of Science ®Google Scholar
• Raju, P.S. (1984). Exploratory brand switching: An empirical examination of its determinants. Journal of Economic Psychology, 5(3), 201–221.
   Web of Science ®Google Scholar
• Raju, P.S. (1995). Consumer behavior in global markets: The A-B-C-D paradigm and its application to eastern Europe and the Third World. Journal of Consumer Marketing, 12(5), 37–56.
   Google Scholar
• Reich, R.B. (1998). The new meaning of corporate social responsibility. California Management Review, 40(2), 8–17.
   Web of Science ®Google Scholar
• Richins, M.L. (1983). Negative word-of-mouth by dissatisfied consumers: A pilot study. The Journal of Marketing, 47(1), 68–78.
   Web of Science ®Google Scholar
• Richins, M.L. (1984). Word of mouth communication as negative information. Advances in Consumer Research, 11(1), 697–702.
   Google Scholar
• Roselius, T. (1971). Consumer rankings of risk reduction methods. The Journal of Marketing, 35(1), 56–61.
   Web of Science ®Google Scholar
• Russell, C.A., & Russell, D.W. (2010). Guilty by stereotypic association: Country animosity and brand prejudice and discrimination. Marketing Letters, 21(4), 413–425.
   PubMed Web of Science ®Google Scholar
• Russell, C.A., D.W. Russell, & P Neijens. (2011). Consumption expression of ideological resistance. European Journal of Marketing, 45(11/12), 1715–1724.
   Web of Science ®Google Scholar
• Rust, R.T., Varki, S., & Oliver, R.L. (1997). Customer delight: Foundations, findings, and managerial insight. Journal of Retailing, 73(3), 311–336.
   Web of Science ®Google Scholar
• SandIkci, Ö., & Ekici, A. (2009). Politically motivated brand rejection. Journal of Business Research, 62(2), 208–217.
   Web of Science ®Google Scholar
• Schiffman, L.G. (1972). Perceived risk in new product trial by elderly consumers. Journal of Marketing Research, 9(1), 106–108.
   Web of Science ®Google Scholar
• Shankarmahesh, M.N. (2006). Consumer ethnocentrism: An integrative review of its antecedents and consequences. International Marketing Review, 23(2), 146–172.
   Web of Science ®Google Scholar
• Shimp, T.A., & Sharma, S. (1987). Consumer rthnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research, 24(3), 280–289.
   Web of Science ®Google Scholar
• Shoham, A., Davidow, M., Klein, J.G., & Ruvio, A. (2006). Animosity on the home front: The Intifada in Israel and its impact on consumer behavior. Journal of International Marketing, 14(3), 92–114.
   Web of Science ®Google Scholar
• Sirgy, J. (1982). Self-concept in consumer behavior: A critical review. The Journal of Consumer Research, 9(3), 287–300.
   Web of Science ®Google Scholar
• Solomon, M.R. (1983). The role of products as social stimuli: A symbolic interactionism perspective. Journal of Consumer Research: An Interdisciplinary Quarterly, 10(3), 319–29.
   Web of Science ®Google Scholar
• Stone, R.N., & Grønhaug, K. (1993). Perceived risk: Further considerations for the marketing discipline. European Journal of Marketing, 27(3), 39–50.
   Google Scholar
• Taylor, J.W. (1974). The role of risk in consumer behavior. The Journal of Marketing, 38(2), 54–60.
   Web of Science ®Google Scholar
• Taylor, S., & Bogdan, R. (1998). Introduction to qualitative research methods: A guidebook and resource (3rd ed.). New York, NY: Wiley.
   Google Scholar
• Thakor, M.V. (1996). Brand origin: Conceptualization and review. Journal of Consumer Marketing, 13(3), 27–42.
   Google Scholar
• Thompson, C.J., & Arsel, Z. (2004). The Starbucks brandscape and consumers’ (anticorporate) experiences of glocalization. The Journal of Consumer Research, 31(3), 631–642.
   Web of Science ®Google Scholar
• Thompson, C.J., Rindfleisch, A., & Arsel, Z. (2006). Emotional branding and the strategic value of the Doppelgänger brand image. Journal of Marketing, 70(1), 50–64.
   Web of Science ®Google Scholar
• Thomson, M., MacInnis, D.J., & Whan Park, C. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77–91.
   Web of Science ®Google Scholar
• Triandis, H.C., & Albert, R.D. (1987). Cross-cultural perspectives. In: F.M. Jablin, L.L. Putman, K.H. Roberts, & L.W. Porter (Eds.), Handbook of organizational communication. Beverly Hills, CA: SAGE.
   Google Scholar
• Verbeke, W., & Vackier, I. (2005). Individual determinants of fish consumption: Application of the theory of planned behaviour. Appetite, 44(1), 67–82.
   PubMed Web of Science ®Google Scholar
• Ward, S., Larry, L., & Jonathan, G. (1999). What high-tech managers need to know about brands. Harvard Business Review, 77(4), 85–95.
   PubMed Web of Science ®Google Scholar
• Wee, C.-H., Ta, S.-J., & Cheok, K.-H. (1995). Non-price determinants of intention to purchase counterfeit goods: An exploratory study. International Marketing Review, 12(6), 19–46.
   Google Scholar
• Whang, Y.O., Allen, J., Sahoury, N., & Zhang, H. (2004). Falling in love with a product: The structure of a romantic consumer-product relationship. Advances in Consumer Research, 31, 320–327.
   Google Scholar
• Wilk, R. (1997). A critique of desire: Distaste and dislike in consumer behavior. Consumption, Markets and Culture, 1(2), 175–196.
   Google Scholar
• Yang, K.C. C., & Tso, T.K. (2007). An exploratory study of factors influencing audience's attitudes toward imported television programs in Taiwan. International Journal on Media Management, 9(1), 19–27.
   Google Scholar
• Zahorik, A.J. (1994). A nonhierarchical brand switching model for inferring market structure. European Journal of Operational Research, 76(2), 344–358.
   Web of Science ®Google Scholar
• Zavestoski, S. (2002). The social-psychological bases of anti-consumption attitudes. Psychology and Marketing, 19(2), 149–165.
   Web of Science ®Google Scholar
• Zeithaml, V. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22.
   Web of Science ®Google Scholar