Attitudes toward Star Ratings: Generational Differences among Indian Consumers

Christina ChungAnisfield School of Business, Ramapo College of New Jersey, Mahwah, NJ, USACorrespondence[email protected]
View further author information

Emi MoriuchiSaunders College of Business, Rochester Institute of Technology, Rochester, NY, USAView further author information

Yam B. LimbuFeliciano School of Business, Montclair State University, Montclair, NJ, USAView further author information

P. GanesanMarketing Division, VIT Business School, VIT University, Tamil Nadu, IndiaView further author information

Citations (2)

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (2)

Manali Gupta, Neena Sinha, Pratibha Singh & Francisco Liébana-Cabanillas. (2021) Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors. Journal of Global Marketing 34:5, pages 411-432.
Read now

Haksin Chan & Morgan X. Yang. (2021) Culture and Electronic Word of Mouth: A Synthesis of Findings and an Agenda for Research. Journal of Global Marketing 34:3, pages 165-169.
Read now

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Attitudes toward Star Ratings: Generational Differences among Indian Consumers

Information for

Open access

Opportunities

Help and information

Your download is now in progress and you may close this window

Login or register to access this feature

Attitudes toward Star Ratings: Generational Differences among Indian Consumers

Citations (2)

Read on this site (2)

Reprints and Corporate Permissions

Academic Permissions

Related research

To cite this article:

Download citation

Information for

Open access

Opportunities

Help and information

Keep up to date