Journal of Global Marketing, Volume 31, Issue 2 (2018)

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Journal of Global Marketing, Volume 31, Issue 2 (2018)

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Marketing Challenges and Opportunities in India

Editorial

Editorial
Special Issue: Marketing Challenges and Opportunities in India
Pages: 57-59
Published online: 22 Mar 2018
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Article
A Multi-Stage Model of Adoption of Online Buying in India
Jeyachandran Rajaretnam & Jagdish N. Sheth
Pages: 60-72
Published online: 29 Sep 2017
AbstractforA Multi-Stage Model of Adoption of Online Buying in India | Full Text | References | PDF (527.2 KB)
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A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market
Rekha Dahiya & Gayatri
Pages: 73-95
Published online: 29 Sep 2017
AbstractforA Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market | Full Text | References | PDF (665.3 KB)
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Users' Information Privacy Concerns and Privacy Protection Behaviors in Social Networks
Kishalay Adhikari & Rajeev Kumar Panda
Pages: 96-110
Published online: 16 Jan 2018
AbstractforUsers' Information Privacy Concerns and Privacy Protection Behaviors in Social Networks | Full Text | References | PDF (621.4 KB)
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An Empirical Study of Latitude of Quantity Acceptance (LQA) in an Emerging Economy: India
Gordhan Saini, Arvind Sahay & Gurumurthy Kalyanaram
Pages: 111-127
Published online: 16 Jan 2018
AbstractforAn Empirical Study of Latitude of Quantity Acceptance (LQA) in an Emerging Economy: India | Full Text | References | PDF (577 KB)
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Attitudes toward Star Ratings: Generational Differences among Indian Consumers
Christina Chung, Emi Moriuchi, Yam B. Limbu & P. Ganesan
Pages: 128-141
Published online: 16 Jan 2018
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Does Image Matter While Shopping for a Smartphone? A Cross-Cultural Study of Indian and Canadian Consumers
Kuljit Kaur & Harmeen Soch
Pages: 142-153
Published online: 07 Sep 2017
AbstractforDoes Image Matter While Shopping for a Smartphone? A Cross-Cultural Study of Indian and Canadian Consumers | Full Text | References | PDF (526.6 KB)
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