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Journal of Global Marketing Volume 31, 2018 - Issue 5
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Articles

How Consumer Ethnocentrism (CET), Ethnocentric Marketing, and Consumer Individualism Affect Ethnocentric Behavior in China

C. Min HanDepartment of International Business and Marketing, Hanyang University, Seoul, KoreaCorrespondence[email protected]
&
Chen GuoDepartment of International Business and Marketing, Hanyang University, Seoul, Korea
Pages 324-338 | Published online: 01 Mar 2018

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Ramadania Ramadania, Jaebeom Suh, Rosyadi Rosyadi, Bintoro Bagus Purmono & Rahmawati Rahmawati. (2023) Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics. Cogent Business & Management 10:2.
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Nadjim Mkedder & Mahmut Bakır. (2023) A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches. Journal of Global Marketing 36:5, pages 372-395.
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Dalia Abdelwahab, Sonia San-Martín & Nadia Jiménez. (2023) Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty. Journal of International Consumer Marketing 35:3, pages 314-332.
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Ronnie Chuang-Rang Gao. (2022) A Cross-Cultural Investigation on Consumer Responses to Failures of Domestic and Foreign Products. Journal of International Consumer Marketing 0:0, pages 1-24.
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Dudi Amarullah & Tanti Handriana. (2022) Utilization of Theory of Planned Behavior to Predict Consumer Behavioral Intention toward “Buy-Local” Campaign: Do National Identity Expressions Matter?. Journal of International Consumer Marketing 0:0, pages 1-16.
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Xiao Tong & Jin Su. (2021) Country-of-origin effects in celebrity endorsements: the case of China. International Journal of Fashion Design, Technology and Education 14:2, pages 205-217.
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Prashant Raman & Kumar Aashish. (2021) Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands. Journal of Global Marketing 34:2, pages 90-109.
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Alessandro De Nisco, Marta Massi & Nicolas Papadopoulos. (2020) Partners or Foes? Cross-Country Consumer Animosity, Ethnocentrism, and Nationalism in Times of International Crisis. Journal of Global Marketing 33:3, pages 207-222.
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Ruby R. Dholakia, Miao Zhao & Jingyi Duan. (2020) The COO Construct: Methodological and Related Issues in a Globalized World. Journal of Global Marketing 33:1, pages 3-17.
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Barbara Czarnecka & Bruno Schivinski. (2019) Do Consumers Acculturated to Global Consumer Culture Buy More Impulsively? The Moderating Role of Attitudes towards and Beliefs about Advertising. Journal of Global Marketing 32:4, pages 219-238.
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