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Journal of Global Marketing Volume 34, 2021 - Issue 3: Special Issue: Electronic Word of Mouth and Online Customer Reviews: A Cross-Cultural Perspective; Guest Editors: Morgan Yang and Haksin Chan
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Articles

What Motivates Consumers to Write Online Reviews? Qualitative Research in the Indian Cultural Context

Kulwinder Kaura Marketing Area, Indian Institute of Management, Nagpur, IndiaCorrespondence[email protected]
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Tejinderpal Singhb University Business School, Panjab University, Chandigarh, India
Pages 170-188 | Published online: 08 Feb 2021

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Uttam Chakraborty & Santosh Kumar Biswal. (2023) Are online reviews credible? The effects of online reviews for the adoption of MOOCs for E-learning. Journal of Decision Systems 32:4, pages 678-699.
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Rajeev Gupta, Vikas Kumar, Arun Kumar Kaushik, Devashish Das Gupta & Rahul Sindhwani. (2023) Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty. Journal of Global Marketing 36:4, pages 319-338.
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Haksin Chan & Morgan X. Yang. (2021) Culture and Electronic Word of Mouth: A Synthesis of Findings and an Agenda for Research. Journal of Global Marketing 34:3, pages 165-169.
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