Advanced search
Publication Cover
Journal of Global Marketing Volume 34, 2021 - Issue 4: Special Issue: Marketing to the poor, disadvantaged and marginalized consumers: A global perspective; Guest Editors: Ramendra Singh and Saravana Jaikumar
Submit an article Journal homepage
432
Views
2
CrossRef citations to date
0
Altmetric
Articles

A Qualitative Investigation of Shopping Behavior of Customers at Bottom of the Pyramid

Bodh Raj SharmaDepartment of Commerce, University of Jammu, Jammu, IndiaORCID Iconhttps://orcid.org/0000-0002-5022-3144
ORCID Icon &
Nikita GuptaDepartment of Commerce, University of Jammu, Jammu, IndiaCorrespondence[email protected]
Pages 308-327 | Published online: 23 Mar 2021

Citations (2)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Nayyer Naseem & Attila Yaprak. (2023) Do consumers follow their heart or mind when purchasing global brands? Empirical insights. Journal of Global Marketing 36:1, pages 42-66.
Read now

Articles from other publishers (1)

Pooja Goel, Nitika SharmaRaiswa Saha. (2022) Consumption Behaviour of Poor Consumers: A Bibliometric and Content Analysis. FIIB Business Review, pages 231971452211157.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.