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Journal of Global Marketing Volume 35, 2022 - Issue 4
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Articles

Scarcity Promotions and Consumer Aggressions: A Theoretical Framework

P. K. Harikrishnana Indian Institute of Management Lucknow, Lucknow, India
,
Prem Prakash Dewania Indian Institute of Management Lucknow, Lucknow, India
&
Abhishek Behlb O P Jindal Global University, Sonipat, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-5157-0121
ORCID Icon
Pages 306-323 | Published online: 29 Nov 2021

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Sachin Kumar Raut, Sudhir Rana, Sakshi Kathuria & Ilan Alon. (2023) The Dark Side of Members’ Heterogeneity Within Online Brand Communities and Global Virtual Teams: An Extension to Schwartz’s Value Theory. Journal of Global Marketing 36:4, pages 284-302.
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Ming-Yi Chen. (2023) The impacts of donors’ perceived personal resource scarcity on their intentions to volunteer for low- and high-responsibility recipients: the mediating role of perceived social worth. International Journal of Advertising 0:0, pages 1-26.
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Articles from other publishers (1)

Achint Nigam, Prem Dewani, Abhishek Behl & Vijay Pereira. (2022) Consumer’s response to conditional promotions in retailing: An empirical inquiry. Journal of Business Research 144, pages 751-763.
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