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Journal of Global Marketing Volume 35, 2022 - Issue 4
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Understanding the Predictors of Rural Customers’ Continuance Intention toward Mobile Banking Services Applications during the COVID-19 Pandemic

Md. Al Amina Department of Marketing, Bangabandhu Sheikh Mujibur Rahman Science & Technology University (BSMRSTU), Gopalganj, BangladeshCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-2303-082X
ORCID Icon,
Md. Shamsul Arefinb Department of Management Studies, Bangabandhu Sheikh Mujibur Rahman Science & Technology University (BSMRSTU), Gopalganj, BangladeshORCID Iconhttps://orcid.org/0000-0001-5044-1080
ORCID Icon,
Md. Shariful Alamc Department of Marketing, School of Business and Economics, United International University, Dhaka, BangladeshORCID Iconhttps://orcid.org/0000-0003-2833-2333
ORCID Icon &
Tareq Faizur Rasuld Department of Marketing, Australian Institute of Business (AIB), Adelaide, AustraliaORCID Iconhttps://orcid.org/0000-0002-1274-7000
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Pages 324-347 | Published online: 13 Jan 2022

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A.K. Fazeen Rasheed & Ajith T. Nandukrishna. (2023) Caring the Sharing Apps – Exploration of the Factors Affecting User Satisfaction with Sharing Economy Apps. Journal of Global Marketing 36:3, pages 225-239.
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Articles from other publishers (9)

Maurício Bergmann, Antonio Carlos Gastaud Maçada, Fernando de Oliveira Santini & Tareq Rasul. (2023) Continuance intention in financial technology: a framework and meta-analysis. International Journal of Bank Marketing 41:4, pages 749-786.
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Md Al Amin, Md Razib Alam & Mohammad Zahedul Alam. (2022) Antecedents of students’ e-learning continuance intention during COVID-19: An empirical study. E-Learning and Digital Media 20:3, pages 224-254.
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Nguyen Thi Phuong Thao & Lobel Trong Thuy Tran. (2022) Being “green” to trust and continue in a global pandemic. International Journal of Bank Marketing 41:2, pages 269-288.
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Olfa Bouhlel, Karim Garrouch & Mohamed Nabil Mzoughi. (2023) Assessing the Success of Mobile Banking in Saudi Arabia. International Journal of E-Services and Mobile Applications 15:1, pages 1-24.
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Md. Al Amin, Abureza M. Muzareba, Imtiaz Uddin Chowdhury & Mubina Khondkar. (2023) Understanding e-satisfaction, continuance intention, and e-loyalty toward mobile payment application during COVID-19: an investigation using the electronic technology continuance model. Journal of Financial Services Marketing.
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Md Mahedi Hasan, Md Al Amin, Zarin Khan Moon & Farhana Afrin. (2022) Role of Environmental Sustainability, Psychological and Managerial Supports for Determining Bankers’ Green Banking Usage Behavior: An Integrated Framework. Psychology Research and Behavior Management Volume 15, pages 3751-3773.
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Hoang Viet Nguyen, Tuan Duong Vu, Bach Khoa Nguyen, Thi My Nguyet Nguyen, Binh Do & Ninh Nguyen. (2022) Evaluating the Impact of E-Service Quality on Customer Intention to Use Video Teller Machine Services. Journal of Open Innovation: Technology, Market, and Complexity 8:3, pages 167.
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Aloysius Bagas Pradipta Irianto & Pisit Chanvarasuth. (2022) Proposed Factors that Affecting The Use of Mobile Payment QR Code on Micro Small Medium Enterprises as a Business Intermediaries. Proposed Factors that Affecting The Use of Mobile Payment QR Code on Micro Small Medium Enterprises as a Business Intermediaries.
Abeer F. Alkhwaldi. 2022. The Role of Digital Technologies in Shaping the Post-Pandemic World. The Role of Digital Technologies in Shaping the Post-Pandemic World 356 373 .

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