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Journal of Strategic Marketing Volume 9, 2001 - Issue 3
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Original Articles

Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies

Cleopatra A. Veloutsou
&
George G. Panigyrakis
Pages 233-251 | Published online: 09 Dec 2010

Citations (15)

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Read on this site (2)

Leslie de Chernatony & Susan Louise Cottam. (2009) Creating and launching a challenger brand: a case study. The Service Industries Journal 29:1, pages 75-89.
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Brian D. Smith & Baba Awopetu. (2006) Mind-Set and Market Segmentation in the Pharmaceutical Industry: An Assessment of Practice in the UK. Journal of Pharmaceutical Marketing & Management 17:3-4, pages 101-116.
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Articles from other publishers (13)

Isabelle Aimé, Fabienne Berger-Remy & Marie-Eve Laporte. (2022) The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆. Journal of Business Research 145, pages 814-827.
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Cleopatra Veloutsou & Elena Delgado-Ballester. (2018) New challenges in brand management. Spanish Journal of Marketing - ESIC 22:3, pages 254-271.
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Mathieu Dunes & Bernard Pras. (2017) The impact of the brand management system on performance across service and product-oriented activities. Journal of Product & Brand Management 26:3, pages 294-311.
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Athanasios Poulis & Zazli Wisker. (2016) Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance. Journal of Product & Brand Management 25:5, pages 490-503.
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Mats Urde. (2016) The brand core and its management over time. Journal of Product & Brand Management 25:1, pages 26-42.
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Mathieu Dunes & Bernard Pras. (2013) Practices in the brand management system: identification and considerations for five business sectors. Journal of Product & Brand Management 22:7, pages 444-461.
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Athanasios Poulis, George Panigyrakis & Anastasios Panos Panopoulos. (2013) Antecedents and consequents of brand managers’ role. Marketing Intelligence & Planning 31:6, pages 654-673.
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Rajesh K. Tyagi & Mohanbir S. Sawhney. (2010) High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition*. Journal of Product Innovation Management 27:1, pages 83-96.
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Kamal Ghose. (2009) Internal brand equity defines customer experience. Direct Marketing: An International Journal 3:3, pages 177-185.
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Leslie de Chernatony & Susan Cottam (née Drury). (2009) Interacting contributions of different departments to brand success. Journal of Business Research 62:3, pages 297-304.
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Leslie de Chernatony & Susan Cottam. (2008) Interactions between organisational cultures and corporate brands. Journal of Product & Brand Management 17:1, pages 13-24.
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Leslie de Chernatony & Susan Cottam. (2006) Internal brand factors driving successful financial services brands. European Journal of Marketing 40:5/6, pages 611-633.
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Leslie de Chernatony & Susan Cottam. (2006) Why are all financial services brands not great?. Journal of Product & Brand Management 15:2, pages 88-97.
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