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Journal of Strategic Marketing Volume 18, 2010 - Issue 4
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Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence

Mark Palmer Aston Business School, Aston University, Aston Triangle, Birmingham, B4 7ET, UKCorrespondence[email protected]
&
Geoff Simmons Ulster Business School, University of Ulster, Shore Road, Newtownabbey, BT37 0QB, UK
Pages 317-336 | Received 15 Jul 2009, Accepted 01 Oct 2009, Published online: 23 Jul 2010

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Read on this site (2)

Sarah Browne, Pamela Sharkey-Scott, Vincent Mangematin, Katrina Lawlor & Laura Cuddihy. (2014) Adapting a book to make a film: how strategy is adapted through professional practices of marketing middle managers. Journal of Marketing Management 30:9-10, pages 949-973.
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Mark Palmer, Geoff Simmons & Katy Mason. (2014) Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies. Journal of Marketing Management 30:3-4, pages 383-408.
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Articles from other publishers (3)

Lee Quinn, Sally Dibb, Lyndon Simkin, Ana Canhoto & Mathew Analogbei. (2016) Troubled waters: the transformation of marketing in a digital world. European Journal of Marketing 50:12, pages 2103-2133.
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Geoff Simmons, Mark Palmer & Yann Truong. (2013) Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations. Industrial Marketing Management 42:5, pages 744-754.
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Steve Wood & Jonathan Reynolds. (2012) Leveraging locational insights within retail store development? Assessing the use of location planners’ knowledge in retail marketing. Geoforum 43:6, pages 1076-1087.
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