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Journal of Strategic Marketing Volume 18, 2010 - Issue 4
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Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship

Sussie C. Morrish Department of Management, University of Canterbury, Private Bag 4800, Christchurch, Christchurch, 8140, New ZealandCorrespondence[email protected]
,
Morgan P. Miles School of Management, University of Tasmania, Locked Bag 1316, Launceston, Tasmania, 7250, Australia
&
Jonathan H. Deacon Centre for Research in Entrepreneurship and Marketing (CREaM), University of Wales, Newport, Wales, UK
Pages 303-316 | Received 11 Jun 2009, Accepted 21 Jan 2010, Published online: 23 Jul 2010

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Peter S. Whalen & Melissa A. Akaka. (2016) A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities. Journal of Strategic Marketing 24:1, pages 61-75.
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