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Journal of Strategic Marketing Volume 19, 2011 - Issue 7: The Engagement of Customers Beyond Their Expected Roles
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Exploring customer brand engagement: definition and themes

Linda Hollebeek The University of Auckland Business School, Owen G. Glenn Building, 12 Grafton Road, Private Bag 92019, Auckland, 1142, New ZealandCorrespondence[email protected]
Pages 555-573 | Received 08 Apr 2010, Accepted 07 Mar 2011, Published online: 25 Nov 2011

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